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Video Marketing, Platinum Video Marketing Video Marketing Made Easy

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    How Jay-Z and Diddy made millions from ‘cheap grapes’, using their fame and marketing savvy to create two million-dollar alcohol brands!

    Jay-Z and Diddy leveraged their fame to create two million-dollar brands. Born a month apart, in the same city, both named Sean (Shawn) and they both use the same cheap grape as the base of two of their most important products, that’s the Trebbiano grape ...

    Alistair Cunningham: Platform switching must be made simpler

    I was pleasantly surprised by how easy it was. It has made me think about how complex and expensive it is to switch in financial services, thanks to a combination of legacy providers, re-platforming service deterioration and the high-profile proposed sale ...

    Does Your Brand Reflect What You Are Made Of?

    Chris Simpson, Digital Marketing Director at Blue Ion, talks about how companies can make a transition from marketing B2B to marketing B2C. He identifies a set of tools from Google and others that can help companies add this new capability.

    McDonald’s Made a Big Green Rainbow Appear in Chicago Ahead of St. Patrick’s Day

    The rainbow, dubbed the “Shambow” (short for Shamrock Rainbow), was made using water vapor, fog and projection mapping. It appeared next to a popup Shamrock Shake shop, where McDonald’s gave away the minty treats for free. “Like the Shamrock Shake ...

    Walmart whistleblower suit alleging made-up online growth numbers renews fears over Amazon battle

    “The marketplace is very receptive to any story that’s negative about anyone going up against Amazon,” Scott Galloway, a marketing professor at NYU, said on Bloomberg TV. However they play out, the allegations are an additional headache for Marc ...

    Multi-Channel Marketing Made Easy with Springboard, Arches New Healthcare Tool

    NEW YORK, March 14, 2018 /PRNewswire/ -- Arches Technology provides marketing cloud software solutions for the healthcare industry. With healthcare in mind, Arches has sprung its newest innovation in the healthcare marketing industry; Springboard.

    Matchmade expands to offer influencer marketing platform for games

    “Matchmade is the Google AdWords of influencer marketing. The vision in combination with Matchmade’s amazing team, platform technology and approach made my investment and joining the board a total no-brainer. Matchmade has tremendous potential,” said ...

    Marketing to women: Still trial and (big) error for many brands

    This was in large part because of a statement made by the company noting that, “Scotch as a category is seen as particularly intimidating by women.” PR Daily offered some advice on marketing to women, noting that women are not a homogenous group.

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