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    Redundancies made at Qantas in marketing restructure

    Qantas has made a raft of redundancies within marketing and loyalty as part of a wider restructure and cost-cutting measures, AdNews can reveal. AdNews understands 14 roles have been impacted under th...

    The dinner that made a deal: Inside Sleep Country's acquisition of startup Endy

    The top executives of Sleep Country Canada were waiting for an Uber after a five-hour business dinner in downtown Toronto this August, when they knew they were close to a deal. “These are the ...

    Global Affiliate Marketing Tracking Software market analysis and forecast 2018-2023 made available by top research firm

    Affiliate marketing is one of the most popular ways to make some extra income online and let people know about your business / product. In order for affiliate marketing to be successful, conversions a...

    Paul Lewis: HMRC has made a mess of state pension credits

    It may be difficult to get. This climbdown may prove useful in future for people who have made a tax error if their ignorance of HMRC rules was reasonable.

    The Guy Who Photoshopped A Fake Ad And Accidentally Made A Company Go Viral Was Just Hired By That Company

    A guy who unintentionally made a credit-building app company go viral — and then drove significant traffic and user downloads for the app — after tweeting a photoshopped ad as a joke has now been hire...

    Ikea Agencies Unwittingly Made Two Holiday Ads With the Same Premise, and Both Are Adorable

    Ikea has launched two different holiday ads in two different countries starring two different precocious young magicians in very similar situations, but the connection is apparently just a coincidence ...

    Mobile made up 62% of digital video views in Q2

    As demand grows, there are plenty of opportunities to test different video marketing strategies in order to see what resonates with your target audiences. On top of this, testing content to create a p...

    50 Indispensable Media, Marketing and Tech Players and the Bold Moves They Made for Brands

    Welcome to the Adweek 50, our annual celebration of corporate leaders shaking things up, raising the bar and continually redefining the marketplace. They take calculated risks and reap big rewards, le...

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