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    How and why do influencers make so much money? The head of an influencer agency explains.

    Celeb influencers make way, way more. What do influencers charge per post ... We know this space pretty well, but I think a lot of marketing people don’t, so I definitely would say it’s a problem in t...

    YouTube plans to make its Originals free and ad-supported by 2020

    YouTube is reportedly shifting its original programming strategy with plans to make its scripted content available to all users, not just those paying for its premium subscription service. The Google- ...

    YouTube to make original content free for all beginning 2019

    In a statement to Marketing, a YouTube spokesperson said it will continue to invest in scripted programming in 2019. The spokesperson also described 2018 to be a “breakout year” for YouTube Premium an...

    Calling for a pitch? Here’s how you can make agencies prioritise yours

    Frequently having to answer unclear or generic, lengthy RFP briefs, make this stage an “overly onerous and unproductive ... for both agencies and advertisers. The goal is to help marketing and procure...

    How To Make A Casting Tape For A Reality Food Truck Show

    It’s essential that you record your video somewhere that’s quiet and that you won’t get disturbed. Make sure that it’s as quiet as possible. Computers, TV’s and refrigerators all create noise. You sho...

    6 Experts Answer: How Can Multicultural Marketing Insights Make General Campaigns More Effective?

    What: Members of Portada's Agency Star Committee discussed how multicultural marketing can make total market campaigns more effective, during this year's Portada New York conference. Even though the a...

    5 Tips to Make Your Marketing Automation Less Robotic

    If you’re like most people, then you probably hate when you receive communication that’s clearly automated. This is even more frustrating when automated content isn’t informative, or doesn’t apply to ...

    How to Make Your Marketing Team More Effective and Productive

    Marketing involves so many moving pieces and different tasks, it can be hard to keep track of what’s happening day to day, let alone month to month. Add to that multiple people working on separate but ...

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