Simplifying E-commerce, CRM, CMS Implementation | Pte. Ltd.

Home > Main > CMS > AOL Rolls Out Internet TV Service

AOL Rolls Out Internet TV Service

Internet portal AOL is rolling out a new TV service, using some popular shows from the past to help the company keep pace with a growing number of I.T. firms and content providers that also are delivering television content online.

Partners AOL and Warner Bros. are offering TV classics such as "Welcome Back Kotter," "Chico and the Man," "Alice," "Growing Pains," and "Kung Fu" in DVD-quality broadcasts on the In2TV network.

The interactive service lets fans watch episodes from dozens of shows every month, do quizzes and puzzles, and participate in polls tied to the shows.

Programming is organized into six channels -- comedy, drama, cartoons, vintage shows, action/adventure, and science fiction -- with two more to launch this summer.

Broadband Is Key

For advertisers, In2TV provides opportunities for sponsorships and associated banner ads. Video ads are limited to a total of one or two minutes within each 30-minute episode.

The growth of high-speed Internet use is ushering in an era in which TV programs no longer will be shackled to the television set.

Already, shows are provided through online services such as Google,, and iTunes, which has sold some 15 million video downloads to date. CBS, another company that has established an online TV presence, is offering Web broadcasts of games in the NCAA basketball tournament that kicks off today.

With the Warner library at its disposal, AOL has a big advantage over the competition in delivering online TV, even if the content is dated, said Yankee Group analyst Adi Kashore.

"This is programming that is not generating much revenue for Warner, but is still valuable," he said. "And it appeals to a different, older audience than most of the other content currently made available online."

Evolving Industry

While online TV is still in the nascent stage, Kashore said, efforts like In2TV are providing a nudge to the market.

"This plays to the strength of broadband by aggregating a large audience across a large geographic area," he said. Still, the analyst noted, it will take some time for online broadcasts to match the popularity of video rentals and pay-per-view services.

The landscape of the TV industry is evolving quickly and moving beyond the network-run models of past decades, according to Saul Berman, global partner for media and entertainment at IBM Business Consulting Services.

"Providers of television content creation, packaging, programming, and distribution must act quickly," Berman said in a recent interview. "They have to implement strategies that will serve a fragmented audience and also fund new delivery channels, whether it is mobile devices, the Internet, or on-demand TV and IPTV (Internet Protocol TV)."


Survey Awards

(0 votes, average 0 out of 5)

Survey Comments

Social Media Tags
  • Image SEO is on the rise again. Here is what you need to know to stay ahead.

    ... left image SEO practice in the backburner hoping that their SEO plugins would do the work for them. In the past few months, Google has been doing some changes in user experience, search algorithms ...
  • Search Engine Cookbook for Photographers

    Incorporate Search Engine Optimization (SEO) into your existing workflow, without wasting lots of time. Focus on optimization activities that really matter and ignore the ones that don’t. “I saw resul...
  • Simple Ways to Evaluate and Improve SEO strategy

    The search engine optimization is one of the most important things that help to generate leads to the website. By understanding the target market and developing the seo strategy you can improve the we...

Subscribe our FREE
Insider's Newsletter. Your
email is 100% secure with us.
Join Us On Facebook Follow Us On Twitter Social Media Tags     RSS Feed

Forgot Password? Username?
Create an account
We have 307 guests online