Matrix-E.com

Simplifying E-commerce, CRM, CMS Implementation | Matrix-E.com Pte. Ltd.

Home > Main > Ecommerce > Search is Key to Online Shopping

Search is Key to Online Shopping

You can't exactly try before you buy when shopping online, but search may offer the next best thing.

A study released on Monday found that a majority of Americans rely on search engines to investigate products before purchasing them.

Harris Interactive conducted the study, "How America Searches: Online Shopping," and icrossing, an independent search engine marketing agency, commissioned it.

The study affirms icrossing's business model, of course, but it also confirms just how important searching is to buying. A full 88 percent of respondents conduct at least a bit of online research before clicking the Buy button.

Moreover, 67 percent of online adult shoppers who research products online before making a purchase decision use search engines to conduct that research; 40 percent of them visit search engines first.

Those searchers are looking not only for product information, but for online retailers where they can buy the product. After search engines, fifty-seven percent of the respondents turn to retailers' Web sites to find product information.

Comparison-shopping service Shopping.com reports regular pre-holiday spikes in traffic, with the winter holiday gift season being the busiest time. The back-to-school period is second in terms of traffic to the site.

Those shoppers aged 55 and over who use search engines to conduct research are more likely to click on sponsored links, as well. While 56 percent of their younger counterparts clicked on sponsored links, that proportion rose to 75 percent for the mature shoppers.

In the icrossing study, the reliance on the Web was more pronounced when it came to travel, with 72 percent of online adults who buy airline tickets, hotel rooms or other travel products online said they made travel arrangements online more often than offline.

 

Survey Awards

(0 votes, average 0 out of 5)

Survey Comments

Social Media Tags
  • Visual Search: What It Is and How It Is Changing the SEO Industry? [Infographic]

    Everyone is already familiar with reverse image search – that is using an image as the search query to find related images from around the web. However, there is a new, more developed version of this ...
  • SEO in 2019 – What ACTUALLY ranks your website in Google’s Search Results (not Theory)

    Hi, David Hood here, the Dallas SEO Geek. And this video is about SEO in 2019 and well beyond, what will actually work? And this is based upon real data and not theory, and I’m going to talk about a l...
  • 5 SEO Trends to Watch Out for in 2019

    These changes have further revolutionized how SEOs taken up and executed their search engine optimization campaigns. 5 SEO Trends in 2019: Get Ready for the Buzz: As 2018 is almost bidding adieu, mark...
Email:

Subscribe our FREE
Insider's Newsletter. Your
email is 100% secure with us.
Join Us On Facebook Follow Us On Twitter Social Media Tags     RSS Feed



Forgot Password? Username?
Create an account
We have 197 guests online