Matrix-E.com

Simplifying E-commerce, CRM, CMS Implementation | Matrix-E.com Pte. Ltd.

Home > Main > Ecommerce > Search is Key to Online Shopping

Search is Key to Online Shopping

You can't exactly try before you buy when shopping online, but search may offer the next best thing.

A study released on Monday found that a majority of Americans rely on search engines to investigate products before purchasing them.

Harris Interactive conducted the study, "How America Searches: Online Shopping," and icrossing, an independent search engine marketing agency, commissioned it.

The study affirms icrossing's business model, of course, but it also confirms just how important searching is to buying. A full 88 percent of respondents conduct at least a bit of online research before clicking the Buy button.

Moreover, 67 percent of online adult shoppers who research products online before making a purchase decision use search engines to conduct that research; 40 percent of them visit search engines first.

Those searchers are looking not only for product information, but for online retailers where they can buy the product. After search engines, fifty-seven percent of the respondents turn to retailers' Web sites to find product information.

Comparison-shopping service Shopping.com reports regular pre-holiday spikes in traffic, with the winter holiday gift season being the busiest time. The back-to-school period is second in terms of traffic to the site.

Those shoppers aged 55 and over who use search engines to conduct research are more likely to click on sponsored links, as well. While 56 percent of their younger counterparts clicked on sponsored links, that proportion rose to 75 percent for the mature shoppers.

In the icrossing study, the reliance on the Web was more pronounced when it came to travel, with 72 percent of online adults who buy airline tickets, hotel rooms or other travel products online said they made travel arrangements online more often than offline.

 

Survey Awards

(0 votes, average 0 out of 5)

Survey Comments

Social Media Tags
  • The 11 Most Important Parts of SEO You Need to Get Right

    But, not only that, what your audience searches for is just as important as how they search for it. Subtle shifts in keyword research can make or break an SEO strategy. And you better have a firm grasp of the norms in terms of industry market shifts ...
  • How much is too much? Faceted navigation and SEO

    From a search engine optimization (SEO) perspective, creating more pages that break out different aspects of products users might search on is generally a good thing. Offering more pages enables you to compete more effectively for the long-tail of search ...
  • How to Use B2B SEO to Generate High-Quality Leads

    Moreover, because the benefits of SEO accrue over time, it’s one of the few strategies that become more effective over time. With tactics like paid search you need to keep spending money to continue driving leads and sales. Whereas, with SEO, the ...
Email:

Subscribe our FREE
Insider's Newsletter. Your
email is 100% secure with us.
Join Us On Facebook Follow Us On Twitter Social Media Tags     RSS Feed



Forgot Password? Username?
Create an account
We have 212 guests online