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E-commerce Operations, Offline Marketers Super Tool Kit

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    E-commerce drives new omnichannel priorities

    further push the e-commerce market forward. In fact, store-based retail will never [reach] the level of saturation in digital native markets as they have in developed traditional markets such as the U...

    From Heineken to Duracell, brands across categories rapidly expand e-commerce teams

    Big-name manufacturers, such Heineken, Duracell, Revlon and LVMH, expanding their e-commerce talent pools so significantly — by up to 500% — and over a short period of time demonstrates the potential ...

    Social Media And E-Commerce Strategies For The Holiday Season

    Black Friday sales for e-commerce alone are predicted to hit around .8 billion ... It’s a valuable tool that is specially geared toward marketers and can be your greatest gift during the holidays. C...

    The Commerce Revolution and how brands can keep up

    Samsung’s digital media manager, Marina Koletis. Koletis was speaking at a roundtable debate for marketers on the future of commerce, hosted by Campaign in partnership with Publicis Media. Campaign US ...

    Digital Ad Industry Shifting to E-Commerce Tactics

    Instagram parent Facebook just had its third-quarter earnings conference call a few weeks ago and it is clear that Instagram wants users to have somewhat of an e-commerce experience. Not only is Faceb...

    Marketers are spending more on technology and less on people

    Marketers are showing more of an appetite for spending on sites such as Amazon, with digital commerce set to take 9.2 percent of ad budgets. Some advertisers are even moving more than half the budget ...

    How ecommerce marketers can get started with attribution

    For ecommerce businesses seeking a way to understand your customers’ digital paths to conversion beyond the last click, it’s a challenging time. Attribution was already a tricky piece of analysis, but ...

    Customer Journey Optimisation: Yieldify Reveals Top Priorities for Marketers

    Surveying over 200 e-commerce marketers in the US and UK, the report is one of the first to take a comprehensive look at how marketers in these two regions are optimising the online customer journey. ...

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