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E-commerce Operations, Offline Marketers Super Tool Kit

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    Top marketers say data fuels brand safety, transparent media but there are challenges in knowledge

    Marketers from Coca-Cola, Lazada ... Likewise, newcomers to the scene, such as the e-commerce brands are becoming both big media spenders but also media platforms themselves, further adding complexity ...

    Facebook tries selfie commerce with augmented reality ads

    In fact, Snapchat pioneered this type of "selfie-commerce," first with an AR ad for BMW last year ... Facebook and its lineup of apps are proving too dominant for marketers to ignore. Facebook reaches ...

    Google Works With Shopify to Spur Commerce, Retail Ad Spending

    And marketers will be able to buy these Google ads directly through Shopify Inc., another integration between the two companies that are facing a looming threat from Amazon.com Inc. Google’s commerce ...

    What B2B Marketers Can Learn From B2C Marketers

    CEO and co-founder of LeadGenius, which specializes in lead generation data and go-to-market intelligence for e-commerce teams ... On the other hand, most B2B marketers rely primarily on their sales s...

    These Are Marketers’ Top Concerns With Selling Through E-Commerce Marketplaces

    More than 8 in 10 marketers have concerns about selling through e-commerce marketplaces, according to a Jumpshot survey [download page] of 307 US respondents working in Retail, CPG and Travel companie...

    Alibaba’s AI Copywriter Could Put E-Commerce Marketers Out of Work

    You thought Amazon was Hi-Tech? A story in SCMP recently got my attention. Apparently, Alibaba has created an AI copywriter that can produce up to 20,000 lines of copy a second, and also well, passes ...

    Marketers still not optimising spend accordingly

    For e–commerce companies, it means spending less on TV and more ... AdNews asked Ebiquity Asia–Pacific managing director Richard Basil–Jones why marketers and media agencies are not placing the optima...

    Why Gen Z Is On The A List For E-Commerce Marketers

    Forbes Communications Council Communications, PR, public affairs & media relations execs share tips. Opinions expressed by Forbes Contributors are their own. Ryan is VP Marketing at Nanigans, which ar...
 

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    Putting together a Google AdWords campaign, a question you need to ask yourself is: have you looked at your SEO? SEO (search engine optimization) impacts your ranking and visibility in the search engi...
  • How to project SEO traffic levels and avoid saying, ‘It depends’

    “It depends” is the typical response by a search engine optimization specialist (SEO) to questions about traffic projections and is a top response that infuriates management. As any SEO knows, you can ...
  • Local SEO for WooCommerce

    These businesses are front and center in the search results, not because Google likes them so much, but because they put in the work to get there. Our Yoast SEO: Local SEO for WooCommerce plugin helps ...
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