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    Abrasiveness May Have Doomed Cadillac's De Nysschen

    Uwe Ellinghaus, Cadillac’s top marketing executive recruited in 2014 from Montblanc pens by De Nysschen’s predecessor, Bob Ferguson, resigned from GM in December. Whatever the causes behind De Nysschen’s exit, Carlisle has every motivation to move ...

    Cliq Digital: Higher Marketing Spend Key To Growth

    Cliq Digital AG (DE:CLIQ)’s FY17 results were slightly short of guidance and consensus estimates, yet still delivered 23% increase in net income underpinned by improved marketing efficiency and lower overall marketing spend in H217. With new products ...

    Corporación Nacional de Electricidad (CNEL EP)

    Ecuadoran state power distribution holding company Corporación Nacional de Electricidad (CNEL EP ... The company is primarily engaged in the generation, distribution and marketing of electricity, as well as the operation and maintenance of 10 substations ...

    May Marketing Tips For Food Truck Vendors

    This week is packed with marketing opportunities for your food truck. Here are some examples… Cinco de Mayo falls on a Friday this year, which makes it all the more fun. There are many ways to infuse a Mexican-American spirit into your food truck ...

    Flashbay Win Award for Best Offline Marketing Tool 2018 at the B2B Marketing Expo in London

    Flashbay, the world leader in customisable technology products is delighted to announce its win at the B2B Marketing Expo Awards at the Excel Centre in London. The award ceremony, hosted by Digital Donut, saw Flashbay shortlisted for the 'Best Offline ...

    Creating a Human Brand Through Influencer Marketing

    The FIFA El Tornado campaign is another example of influencer marketing done right. The Fédération Internationale de Football Association created a new skill move called the “El Tornado” featuring soccer star Cristiano Ronaldo. Hidden within the game ...

    Picpoul de Pinet – A Refreshing White from the Languedoc – April #Winophiles

    One cold day in March this year, Spring came to my house in the form of two bottles of Picpoul de Pinet. They were sent as part of the April #Winophiles group from Benson Marketing and for that I am very thankful. I first heard of Picpoul about 10 years ...

    Why Johan de Nysschen Failed at Cadillac

    but served to distance the Cadillac marketing people from GM's powerful Detroit-based planning and product development groups. What was the deciding factor in de Nysschen's departure? I doubt that there was a single, explosive event. Like a bad marriage ...

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