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Affiliate Marketing, Media Buying Icon The Holy Grail Of Media Buying

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    5 Biggest Marketing Challenges and How to Solve Them

    Now, let’s review the common marketing challenges. Most customers do their research on the Internet before engaging with a brand or making a buying decision. You need to get found online and drive traffic to your website if you want to get more customers.

    Why A Hassle-Free Return Policy Is Your Best E-Commerce Marketing Move

    What marketing methods are you using to promote your online store ... Most retailers are so focused on making purchasing easy that they forget about the after-buying experience, aka the return policy and the process around it. It’s this after-buying ...

    Cannabis marketers torn on how to earn women's 'buying power'

    "And we all know the buying power that women have for the household ... But Mount Royal University entrepreneurship professor Patti Derbyshire warns marketing professionals be cautious to avoid a typical pitfall. "Some of the obvious mistakes, I ...

    How Leading Brands Are Closing The Loop For Smarter In-House Programmatic Buying

    How can you “close the loop” on programmatic buying with an automated approach to reporting and insights — not only for your programmatic data but with other marketing tactics, programs and business impact information (e.g., sales)? It’s a topic ...

    Oracle buys marketing tech company Grapeshot

    Oracle has made a slew of marketing tech-related acquisition over the years. Before Moat, Oracle bought BlueKai, a key provider of data management platforms, and Datalogix, which lets marketers track how online advertising influences offline buying.

    4C launches Scope to unify marketing across screens

    Neuheuser: "The business of buying and selling media has lacked advanced intelligence about the audiences that media is designed to reach" Data science and marketing technology company 4C has launched Scope, a unified platform that aims to help marketers ...

    MediaAlpha Releases New Study from Leading Independent Research Firm on The State of Performance Marketing

    The research also shows a knowledge gap in the industry, with many marketers not fully understanding how to unleash performance marketing’s full potential through programmatic: 30 percent of firms said they weren’t aware that buying performance ...

    Deadpool Endorses a Tequila Brand, Tweaks Ryan Reynolds for Buying a Gin Company

    Deadpool has picked his poison: Marvel’s smart-ass antihero is the new “creative director” of Espolòn tequila — and in a clever bit of meta-marketing, he’s taking a swipe at “Deadpool” star Ryan Reynolds, who recently became the proud owner ...

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