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    The woman behind CoverGirl’s ‘I am what I make up’ marketing campaign

    When Ukonwa Ojo left Nigeria for the United States to attend the University of North Carolina, Chapel Hill, she had no clue she’d eventually become global senior vice president for Coty Inc.’s CoverGirl brand, but she knew she had a dream. “My ...

    How To Triple Your Sales By Creating Marketing Sequences

    I’m going to show you how you can take this a step further with the addition of sequence marketing. One of the biggest mistakes website owners make is showing adverts to people who no longer want to see them. I’m not just talking about amateur bloggers ...

    10 Best Examples of Boosting Profits With Condition Marketing

    As far as I can see it, all advertising is wasteful advertising, if you are not targeting the people who want to see your adverts, by using condition and sequence marketing. Below are my top tips for drastically increasing your conversion rates.

    Bringing Data to the Marketing Party? Make Sure You Know Your Type

    Conventional wisdom has elevated first-party data to the top spot, and rightly so, but it does have some blind spots. Marketers who want to capture new audiences or markets beyond those they are already targeting will also require third-party data.

    6 things that make you interesting to prospects

    The Merriam-Webster dictionary gives cultivate several definitions including “to further or encourage” and “to seek the society of, make friends with”. Clearly, this is a noble purpose, not a confidence trick. The person you are cultivating might ...

    CaliberMind nabs .2M seed round to make B2B marketing smarter

    Boulder-based startup CaliberMind announced today that it raised a .2 million round of seed funding to grow its AI-driven marketing platform. The announcement was made at San Francisco’s TOPO Summit — which brings together sales and marketing ...

    Affiliate Marketing on Instagram to Make More Money

    Everyone from your mate at school to those top models is looking to make their follower numbers count. If you’re into social media you’ve probably heard of Facebook marketing. Well, you’re missing out if you’ve not been tapping the benefits of ...

    Make your marketing make sense says Justin Herald

    Ever seen a bad ad? Being funky isn’t a way to get attention. Common sense isn’t that common these days… “People want normal ways to understand what you’re selling,” explains Marketing guru Justin Herald. In this segment of Kochie’s Pillars ...

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