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    Small Business, Big Lessons: Routine Marketing

    All too often, small business owners get lost in the day-to-day operations. It’s easy to forget to take time to plan, to balance strategy with operations. A successful business needs to be simplified and streamlined – and a successful small business ...

    Wall Street Analyst: Netflix Needs To Spend Big On Marketing

    Netflix will raise the amount it spends on marketing from .28 billion in 2017 to big+marketing billion in 2018. CEO Reed Hastings, however, has said the "Holy Grail dream" is to be so good at promoting new content that Netflix wouldn't have to spend externally.

    McDonald's President: We Will 'Go Big' On Fresh Beef Marketing

    After years of preparation, McDonald's is ready to serve fresh, cooked-to-order beef in many of its burgers, backed by what promises to be a lot of marketing. It's the latest signal the world's largest restaurant chain is responding to what customers want.

    Man’s Not Bot: Big Shaq teams with Trainline in voice assistant campaign

    Central to the campaign is a two-minute film, available on YouTube and Trainline’s website, starring rap phenomenon Big Shaq and Trainline’s voice app. The behind-the-scenes style film sees Big Shaq, the ’Man’s Not Hot’ rap character created by ...

    We Will 'Go Big' On Fresh Beef Marketing — McDonald's President

    On Tuesday, the burger chain announced that it has started selling fresh beef patties for its Quarter Pounders to nearly 3,500 domestic restaurants thus far and is planning to supply about 14,000 locations in the May. Now, it's time to put the ...

    The Big Interview: Allfunds chief executive on becoming the Amazon of the distribution world

    Juan Alcaraz explains how big data is going to transform the investment industry. European platform Allfunds chief executive Juan Alcaraz is described by some as the most powerful man in the continent’s fund industry. The ex-global chief executive of ...

    Why Vero MIGHT Be The Next Big Platform For Social Media Marketing

    Though the recent explosion in popularity may indicate otherwise, Vero has actually been around since 2015. The idea behind Vero is to offer an “authentic” platform. After all, Vero means “truth” in Esperanto. That means the app is ad-free, and ...

    Simple Test to See If You’re Playing Big Enough For Network Marketing

    If you are in network marketing and you’re not at the level of results that you would really like to be at, this may really help you out. There’s always a lot of people that are in network marketing that have the potential to make money but don’t ...

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    Search engine optimization (SEO) seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO, right? SEO stands for search engine optimization -- that much has stayed the same. It refers to techniques that help your ...

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