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    Facebook’s Q1 Earnings Call Reports Strong Numbers, High Hopes Despite Data Privacy Backlash

    Facebook's data privacy scandal has dominated the news these past few months. Today, the company is reporting something it's likely more excited about. On today's Q1 earnings call, the Silicon Valley giant reported strong numbers for Q1 2018, with a total ...

    US companies are not exempt from Europe’s new data privacy rules — and here’s what they need to do about it

    Consumers will have the right to object about how their data is used — including for direct marketing. They can also object to profiling, when companies automatically process data to make assumptions about a person for marketing.

    11 Common Misconceptions about Using Data in Marketing

    Information is everything in marketing. If you have enough information, you can develop a more effective strategy, reach more customers, and receive higher profits. You can only ascertain “information” after processing the data itself. Analytics is the ...

    Three Strategic Ways To Find More Customers With Acquisition Email Marketing

    Paula Chiocchi is CEO of Outward Media, Inc., a leading provider of multi-channel marketing data that drives business growth and success. In recent years, we’ve seen the digital marketing landscape evolve at breakneck speed. But even with the many ...

    How Big Data and Automation are Giving Marketers Real-Time Solutions

    It’s not enough to wait for a customer to come to you; the best marketing strategies involve intuitive thinking so that consumers have what they need without having to look for it. Advancements in Big Data – or the analysis of customer behaviors online ...

    Why vendors must improve channel marketing

    Over the past few decades, sales and marketing leaders have been transforming themselves into predictable, data-driven business units. The CRM stage started in the 1990s and accelerated quickly a decade later with lower-priced cloud offerings. The ...

    Lightspeed Hires for New SVP of Data Solutions Role

    Dodge (pictured) joins with more than twenty years' data, marketing and sales experience. Most recently, he worked for WPP-owned Wunderman Data / KBM Group as MD for Global Markets, during which time he launched Wunderman's emerging data activation and ...

    Getting The Most From Employee Data

    Insights gleaned from demographic, behavioral and contextual data about potential and current customers are being used to tailor messaging and inform marketing and customer service efforts— delivering greater customer engagement and strengthening brand ...
 

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