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Affiliate Marketing, Payload Need I Say More?

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    How Do I Get Permanent Back links?

    The question is very simple "How Do I Get Permanent Back links?" but the answer I am looking for isn't very simple When I read articles online, ask anyone, visit forums and discussions to find answer to these questions. The replies I usually see are ...

    G.I. Joe Dances His Way Through MoneySuperMarket’s Hilarious, Mustache-Filled Spot From Mother London

    How do you, the cost-conscious consumer, feel when you’ve just saved a bunch of money by using a price comparison website? Is it anything like meeting Mr. Right, the man of your dreams? Might you even call him … an Epic Action Man? Mother London’s ...

    10 Things I Wish I Knew Before Building My First Facebook Messenger Bot

    In "Field of Dreams", Kevin Costner said "if you build it, they will come." Great advice for building a movie baseball field, but horrible advice for marketing. The biggest problem with Messenger bots is people finding them in the first place. But it's ...

    No, I Won't Write A Marketing Plan As 'Part Of The Interview Process'

    Last week I interviewed for a Marketing Director position. I know I made a good impression. That was obvious from the hiring manager “Chip’s” reactions as we spoke. Halfway through the interview, Chip excused himself and left the conference room.

    Email Marketing: Isn’t It a Bit Spammy?

    I had an interesting conversation with a senior marketing manager last week about her ongoing content marketing strategy. She pretty much had everything in place: a good blog, some solid testimonials and case studies, a regular flow of social media posts ...

    “How I Work”: Stephanie Thomas, Senior Field Marketing Manager for Demandbase @StephLynnThomas #HowIWork

    “How I Work” is one of my favorite recurring features from Inc Magazine and Lifehacker’s. In that vein, we started our own series asking several leading business leaders and sales experts (including but not limited to Anthony Iannarino, Dave ...

    I Was a VR Skeptic Just Like You. Here’s What Brought Me Around

    You may have dismissed it, too. It’s hard to imagine popular adoption anytime soon. VR has looked like the emperor’s newest clothes, the latest marketing fad. But I’ve had a change of heart, and I hope you will join me. The visionary chairperson of ...

    You Ask, I Answer: Gating High-Value Blog Posts For Content Marketing Attribution

    Many companies publish e-books and whitepapers that require you to sign up before you can read them (“gated content”). I’d like to apply this to blogs more generally: gating certain blog posts until the user has provided their email address.

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