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    50 Expert Tips on Creating a Customer-Centric Marketing Strategy

    When you want to pursue customer-centric marketing, you set your organization up for success by putting the customer at the heart of everything you do. As customers become more informed and empowered, companies must put themselves in their shoes and do all ...

    Gabriel Yap joins ASICS as regional marketing director

    ASICS has appointed Gabriel Yap (pictured) as its regional marketing director for Southeast Asia. Based in Singapore, he reports directly to Yogesh Gandhi, managing director of ASICS Asia. In his new role, Yap will be overseeing all marketing activities ...

    Knight Frank makes management appointments for project marketing team

    Property consultancy Knight Frank has appointed Mei Wong (left) as executive director, head of international project marketing and Fiona Priest as director of international project marketing. With 20 years of international residential sales experience in ...

    4 Ways Successful Email Marketing Campaigns Are Like Happy Marriages

    Attraction. Courtship. Engagement. An event that signifies the beginning of a new union. And then: a long, mutually satisfying relationship. We’re talking about a happy marriage, right? Exactly. And about a successful email marketing campaign. At first ...

    Four Critical Things To Remember When Preparing For The Future Of Marketing

    As an academic who studies the intersection of marketing and technology – and as the Director of the Oxford Future of Marketing Initiative at Oxford University’s Saïd Business School – I am often asked to opine on what I think the future of ...

    Franchise Consumer Marketing Conference Set for June 19-21

    Get ready for the 8th Annual Franchise Consumer Marketing Conference, which draws hundreds of CMOs, marketing VPs, and other franchise marketing executives – along with dozens of leading technology and marketing providers – to Atlanta each June.

    Why Content Marketing and Marketing Automation Go Hand in Hand

    The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. When you provide information that is relevant ... On-Demand Marketing Expertise for Small Businesses

    Vancouver, BC - Founded in 2016, has become a valued resource for startups and small businesses throughout the British Columbia area. The company helps small businesses grow by partnering with them for their marketing needs on an ‘on ...

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