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Affiliate Marketing, Marketers Super Bootcamp

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    The Challenges Marketers Face Becoming Digital

    Study after study suggests that firms and marketers are having difficulty “becoming digital”. To better understand the nature of the challenge and what leading marketing organizations are doing to rapidly increase their digital sophistication ...

    7 Digital Marketing Podcasts All Marketers Should Listen To

    Between new technologies and intense competition, the world is changing fast. To stay relevant you need to be learning and adapting all the time. We realize however it can be hard to spend time learning when you’re trying to build and run a business.

    Many Marketers Aren’t Prepared for GDPR, SAP Study Says

    Mika Yamamoto, SAP’s chief digital marketing officer, said marketers who believed they still had time to vet their operations at the time of the survey were most likely mistaken. “When we released this study, if you weren’t on your road to being ...

    It’s Permission: How Email Marketers Can Beat Facebook at the Data Game

    Among the changes, marketers can now use only the data they have “the rights, permissions, and lawful basis to use,” according to a memo from Carolyn Everson, Facebook’s VP of global marketing solutions. The shakeup was part of a larger collection of ...

    How to Create a Winning Data-Driven Content Marketing Strategy in 2018

    Digital marketers know the role content marketing plays in their strategies. Research shows that it’s the second most effective tactic marketers plan to use in 2018. It is ahead of SEO, email marketing, and martech, and second only to social media marketing.

    Survey of Fortune 1000 Marketers Reveals Correlation Between Event Strategy and Marketing ROI

    Event Marketer, Opus Continue Multi-Year Partnership with Release of Exclusive Event Strategy Insights & Benchmarks Study of Fortune 1000 Brands "The event strategy opportunity for companies is powerful and multifaceted," says EM founder Kerry Smith.

    3 Pernicious Marketing Myths Business Leaders Can Help Banish

    They propagate cultural stereotypes. In fact, a 2017 survey indicated that only 4 percent of consumers trust businesses’ marketers and advertisers. Just because these myths about marketing are common doesn’t mean that companies and their leaders ...

    3 Challenges with Big Data for Marketers

    Marketers with limited resources may prefer to start with the pure marketing related data - flowing in from multiple marketing systems. Collaborating with IT, who is the custodian of organization-wide big data, and being dependent on them to get the ...

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  • How SEO and PPC Can Work Together to Maximise ROI

    SEO (Search Engine Optimisation) and PPC (Pay Per Click) are distinct digital marketing strategies. Even though they’re both designed to improve search engine visibility, one is organic and the other is paid. SEO concentrates on improving your site’s ...
  • Google’s SEO Tools: The Best Way to Understand the Search Engine

    Google has always been experimenting with its search algorithms; however, amid all the secrecy, it has always taken the user experience as its top priority. Each algorithm change has taken the SEO professionals a bit further in achieving better search ranking.
  • Video SEO for WordPress plugin

    If you search for e.g. [Yoast] in Google Videos ... In order to let your videos rank with our Video SEO plugin you’ll need our Yoast SEO plugin as well, as the plugin relies on that plugin’s capabilities for XML Sitemaps, Facebook OpenGraph and ...

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