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Affiliate Marketing, Elite New Marketing Software

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    Influencer Marketing: A Stable Acquisition Channel In A Volatile Ads Environment

    Nicolas Miachon is CMO of Upfluence, an influencer marketing software that helps brands to tell their stories. Social ads are hitting a wall. While prices continue to jump, performances don’t budge. The unlikely loophole? Influencer marketing.

    Marketing audit: a systematic, independent and periodic diagnosis of the marketing effectiveness of your organization

    Use the five key attributes to perform a marketing–effectiveness rating review in your organisation. In my earlier articles on the topic of marketing controls, I have covered annual-p lan c ontrol, profitability control and efficiency control. In this ...

    Revealed: The Money Marketing Awards 2018 shortlist

    In a challenging market environment, the advice profession has continued to excel this year. Those that make it through Money Marketing’s rigorous judging process to be honoured with an award are truly recognised as the cream of an industry now rightly ...

    6 Content Marketing Plays Inspired by Basketball Madness

    Every March, basketball madness infiltrates offices, bars, restaurants, and even a cable-channel wedding dress show. That doesn’t mean people are interested in every slam dunk, 3-point shot, or flagrant foul in the 63 games being played over a few weeks.

    Best 7 Digital Marketing Techniques Followed by a Successful Organization

    Digital Marketing has made its mark in the last decade. No wonder organizations far and wide are cracking their heads coming up with an effective digital marketing strategy. While there are various digital marketing certifications and courses which can ...

    Evolving Pharmaceutical Marketing Strategies: Digital as a Key Component of Multichannel Marketing

    Publisher’s latest report,"Evolving Pharmaceutical Marketing Strategies: Digital as a Key Component of Multichannel Marketing" provides a comprehensive analysis of the changing pharmaceutical marketing landscape in the digital age. While the ...

    The GM Checklist for Hotel Marketing

    This article originally appeared on Tambourine. The cost of guest acquisition is on everyone’s mind these days, which means GM’s are feeling pressure from ownership, asset managers and their hotel management companies to maximize the ROI from their ...

    BE marketing awards jury gets down to work today

    Judging begins today in New Delhi for the categories Integrated Marketing and Social Media. In its first year, the Brand Equity Marketing Awards has received over 2,000 entries from a wide array of marketing and marketing communications companies, eager to ...

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  • International SEO: How to build a global footprint

    International search engine optimization (SEO) remains one of the foremost ways for a brand to establish their global digital footprint. It is a hugely challenging endeavor that rewards those who find the right blend of global best practices and local ...
  • 5 easy but smart SEO wins to boost content and link-building efforts

    Are you looking for some smart and easy SEO wins in 2018? Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned spring cleaning. Sure, producing great content can be loads ...
  • The changing face of SEO in 2018

    What works and what doesn’t in SEO is down to the way people search for information online. As both technology and user behaviour continue to change, so the SEO landscape alters with them. Here, we examine some of the elements that could make or break an ...

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