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    12 Ways Online Publishers Make Money (Some May Surprise You)

    The Web has destroyed and splintered old business models. So free content everywhere. How do you monetise. Make money? As an online publisher. In the past it was the book publishers. newspaper publishers and all those in the traditional role of publishing ...

    Marketing: Remember writing is a business

    An author should expect to put time and money into marketing a book. The publisher has a marketing plan and budget for a book release, but the author is expected to market to his or her circle of influence. I think it’s a good idea for an author to take ...

    Advisers divided on merits of discretionary permissions

    Nearly half of Money Marketing readers think that advisers should have discretionary permissions, our latest poll shows. In a survey of 120 readers on the Money Marketing website, 43 per cent said advisers should have discretionary permissions. 40 per cent ...

    How to Scale Your Marketing Without a Marketing Budget

    So every minute and every dollar counts. Yet so many small businesses aren’t sure what their marketing is doing for them. Are they wasting money? Or is it helping their business? It is why so many are hesitant to spend money on social media marketing.

    No Money, No Problem: 5 Content Marketing Strategies For A Shoestring Budget

    Are you ready to hear a harsh truth? The ‘if you build it, they will come’ approach to marketing is dead. Sure, you can throw hordes of cash at paid ads on Facebook or email and hope that something sticks with audiences. But you’d be far better off ...

    Maximizing marketing dollars

    2) Review your marketing tools. What channels are you using, or put another way, what do you spend money on? 3) Once you know where your money is going, define whether your strategy is aimed at the right audience. For example, a bus bench/shelter ad would ...

    Thinking of Marketing Automation Software? Think Again.

    Thinking of Marketing Automation Software? Think Again. You better read this first before wasting your money. Marketing automation software is a big business. Lead by great companies like Marketo, Pardot, Eloqua and HubSpot, the marketing automation ...

    Study: Over Half Of Aussie SMEs Don’t Have The Time Or Money For Marketing

    Among their pain points, only 23 per cent can afford to have a dedicated person for marketing, which hinders their ability to effectively plan. Almost two thirds of respondents (62 per cent) said they were planning their marketing strategy only three ...
 

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  • Don’t Let SEO Poisoning Kill Your Search Rankings

    It all starts with creating a connection. At Shelley Media Arts, our focus is helping others create meaningful connections using personalized inbound marketing, SEO and growth driven web design. By helping businesses share their stories effectively, we ...
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    You can read their description of citations and comparison chart here. Way back in 2014, which seems like a lifetime ago in SEO, Google added menu data right into their search results. This feature seems to be largely overlooked by restaurants, yet it’s ...
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