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    Why These Major Comfort Shoe Brands Are Casting Regular Women as Models

    “We wanted to create a bold, empowering campaign that was all about the personal motivations of real women,” said Shanya Perera, VP of marketing, advertising and PR of Easy Spirit. “We wanted to celebrate things that drive her on a daily ...

    Become a Superhero to Marketing Gods in 3 easy steps!

    Over the last couple of years I have noticed a huge gap between what the Marketing community need and what game developers can provide. However neither of them knows this gap exists! Initially the marketer wants an online HTML5 game to promote a product or ...

    How Easy Spirit Is Hitting Refresh to Target Younger Consumers

    “The goal is to excite existing customers and intrigue new ones [by focusing] on brand awareness and customer engagement,” said Shanya Perera, VP of marketing, advertising and PR for Marc Fisher. The “Makers of Easy” platform and companion “Move ...

    4 Quick and Easy Time Secrets to Go From Slacker to Internet Marketing Money Machine Overnight!

    Have you ever decided that you are going to get a lot of work done before you sat down on your computer – only to find that hours later you really have not completed anything at all? All you have really been doing is sitting around spinning your wheels ...

    Reinvent your marketing plan assignment in 10 easy steps

    An effective marketing strategy is must for the success of even the best product of industry. Reaching the minds of target buyers in the right way is essential for making sales. There are two aspects of a marketing plan assignment: marketing strategy and ...

    How to Become Better at Content Marketing – in 4 Easy Steps

    Marketing strategies are not as straight-forward as they once were. Gone are the days of billboards, newspaper ads, and brochures. Online content marketing is quickly paving the way as a lead marketing choice, due to its ability to reach a large audience.

    Marketing Made Easy: 4 Simple Tips for Business Owners

    Marketing doesn’t have to be tough. In fact, every business owner should have a few marketing tricks up his or her sleeves. Below are four simple tips that can help any business owner. Always make sure that there is room in your budget for marketing.

    Why It’s Easy to Market Your Clients But Not Yourself

    Some people are given the gift of a beautiful voice or an eye for design, but not me. I got a penchant for marketing strategy. Any strategy really. Brand, social, content, you name the buzzword and I can get you a strategic plan for it. A damn good one ...
  • SEO Hobgoblin – Consistency

    SEO Hobgoblin Consistency shares an overlooked search engine optimization (SEO) problem for many websites - consistency. When Google's search "spider" encounters confusing inconsistencies between site metadata, image alt text, and body copy dissonance happens.
  • 8 SEO Trends You Should Keep an Eye on and Implement in 2018

    ... discussing the eight most important trends that every SEO should start implementing in order to stay ahead in the SEO game. Voice search was popular in 2017, but in 2018, we will see the popularity of voice search increase. The main reason why usage ...
  • Making website speed and performance part of your SEO routine

    Success in search engine optimization (SEO) requires not only an understanding of where Google’s algorithm is today but an insight to where Google is heading in the future. Based on my experience, it has become clear to me Google will place a stronger ...

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