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Social Media Marketing, The Emotion Prism

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    Vinay Goel of Posterscope Philippines shares OOH Media Outlook for 2018

    Communication based on data, location and emotion will define new way of messaging and connecting ... including research data culled from 3,000 Filipino respondents covering 28 OOH media formats and using online OOH creative optimization tool and monitoring.

    Debunking NLP: Analyzing Customer Effort and Emotion

    However, like the old social media icons, sentiment, while a good barometer for the ... We love this new movement toward emotion and effort. Unlike sentiment, which we’ve had to teach to our employees and customers year after year, the reaction that ...

    'Facebook is eroding human emotion'

    The technology chief said the social media site was “eroding human interactions” and leaving users feeling “vacant and empty”. “It is at a point now where we have created tools which are ripping apart the fabric of how society works - that is ...

    MIT Uses Opening Scene from “Up” to Teach AI Emotion

    In a blog post with consulting firm McKinsey & Company, a group from the school’s Media Lab announced that it had successfully taught AI how to manipulate emotion. The current goal for the technology would be AI that can aid in writing and creating ...

    Why Carson Wentz, Jamal Lyon and Jack Kline Are TV’s Social Media MVPs of the Week

    The Philadelphia Eagles quarterback, a character from “Empire” and a Nephilim on “Supernatural” had viewers talking passionately on social media over the past seven days. The Wrap has partnered with Canvs, the emotion measurement company ...

    Facebook eroding human emotion- ex-boss

    Facebook is ripping apart the fabric of society, according to a former top boss. The technology chief said the social media site was “eroding human interactions” and leaving users feeling “vacant and empty”. “It is at a point now where we have ...

    Canvs & Ampsy Partner To Bring Audience Emotion Measurement To Live Events

    These emotion insights can be used for marketing -- for example, taking the most "loved" play in the game or moment in the concert and using it as video snippet for social media marketing. Further, Canvs insights can be used to identify themes, songs and ...

    Adoreboard's Emotion AI the Future of CX Measurement

    Adoreboard's Emotion AI solution, Emotics ... can understand how emotions are expressed in any text contained in product reviews, surveys, social media posts or online comments by customers. This opens up new possibilities for CX professionals to improve ...
 

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  • SEO in 2018: Optimizing for voice search

    Google Webmaster Trends Analyst John Mueller recently asked for feedback on why webmasters are looking for Google to separate voice search queries in Search Console. If you, like me, want to see voice searches in Google Search Console, definitely submit ...
  • 7 SEO Trends That Dominated 2017

    The world of search engine optimization (SEO) rarely stays still for long. Between new Google updates, new strategies, layout changes, new technologies, and new reports and studies from major influencers, the SEO community stays abuzz for most of the year.
  • A balanced approach to data-driven SEO

    ... professional is to increase the visibility of a brand or website in search and to attract qualified visitors that have the potential to engage. The art and science of SEO can be very complicated. But a quote I recently heard from author and life coach ...
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