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Why Tech Companies Fail at Marketing (And How They Can Avoid It)
When asked about marketing strategy, most of the time companies present some sort of Excel file (or other document) with a list of activities such as SEO, SEM, social media, content marketing, paid acquisition campaigns, PR, email marketing etc.
Advertising giant WPP warns Google over hate videos
The world's largest advertising agency has loaded pressure on Google by telling it to apologise to customers and advertisers who saw inappropriate content on YouTube, Sky News has learned. WPP, through its media-buying company GroupM, has also written to ...
Want to Improve Your Social Media Marketing? Ask These 5 Questions
The headline of this article asks whether you want to improve your social media marketing. It was a trick question. You should always want to improve on your social activity. There is always more you can do and learn no matter how long you’ve been in ...
Commercial TV won't trade gambling advertising for licence fee reductions
“We already have the strongest rules in place of any media platform around gambling advertising and they are rules that we stick to, not guidelines.” There has been a dramatic rise in sports gambling in recent years with psychologists warning that ...
News Corp's (NWSA) CEO Robert Thomson Comments on Havas Media Group UK's Decision to Pull Advertising From Google (GOOG) and YouTube
Get inside Wall Street with StreetInsider Premium. Claim your 2-week free trial here. News Corp (Nasdaq: NWSA) Chief Executive Robert Thomson has responded to news of the Havas Media Group UK withdrawing advertising from Google and YouTube by noting that ...