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Career-Building Marketing Portfolios: Not Just for Creatives!
As a creative talent agency, we frequently encounter and hire professionals with elaborate, immaculately designed marketing, creative, and digital portfolios. The portfolio is a staple career growth and job hunting asset among creatives. Understandably so ...
Six Examples of Creative B2B Marketing Agency Campaigns
In the world of B2B marketing, there is little room to beat around the bush. Companies expect a to establish a direct link to possible buyers. For them, it is the most important thing, counting on their sales executives to craft a successful lead ...
Raise the Bar – The Magic of Lead Segmentation, Creative Developer Marketing, and More
Even if your team is closing deals, there’s a good chance you’re not making the most of every lead in the pipeline. Best case scenario, that means you’re kissing a lot of those precious leads goodbye, or not getting as much out of them as you could.
Content Strategy & Vision: A Creative Chief & Strategy Chief Sound Off (Part 5)
In marketing, it’s one of the age-old chicken-egg questions: What’s the most important aspect of a successful campaign — a bold creative vision or a kick-ass client strategy? And how different are the two really? It’s a debate that’s launched ...
Want More Creative Marketing? You Need More Sensitive Marketers
As things get increasingly commoditized in our world, creative thinking becomes the biggest weapon your brand possesses. Eventually, all task-based, logic-driven jobs in marketing will be automated, and even now, they’re table stakes. They’re the ...