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Social Media Marketing, Social Media Crisis Academy Protect Your Brand The Right Way

This Is A Complete Training Course Designed To Help Brands Develop The Right Social Media Crisis Plan. Complete With Videos, Pdf's, Case Studies And More. Visit Http://www.socialmediacrisisacademy.com/affiliates For More Affiliate Information.

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    How to Handle Social Media Outrage Against your Brand

    Social Media Outrage is inevitable. One tweet and it can snowball into a full blow crisis. Garima Juneja, Co-founder, ViralCurry shares her two cents on how to handle such situations. Social media is a place where startups and businesses get an opportunity ...

    Under pressure: Should media agencies take all responsibility for brand safety?

    Two-thirds (67%) of brand marketers said media-buying firms should bear the primary responsibility for ensuring that brand reputation is not compromised by controversial, irrelevant or damaging ad placements. Marketers are putting the onus on media-buying ...

    Dove’s racist soap ad turns into major disaster for Unilever brand

    A social media outcry over an advertisement for Dove body wash which showed a black woman removing her top to reveal a white woman has escalated into a public relations disaster for the Unilever brand. The 3-second video clip, posted on Dove’s US ...

    Dove's 'racist' ad might have cost the brand an advantage it spent 13 years building

    Dove's screwup also once again highlights the delicate place that marketers occupy in the age of social media, where a consumer mob can quickly jump on a misstep and cause it to escalate far beyond the brand's control. Dove is the latest marketer to find ...

    Russia threatens to brand U.S.-sponsored Radio Liberty 'foreign agent'

    MOSCOW (Reuters) - U.S. government-sponsored Radio Free Europe/Radio Liberty (RFE/RL) said on Monday Moscow had threatened to brand their Russian language ... measures” to American journalists and media in Russia. She did not identify any specific ...

    Why Monitoring Employee Social Media Accounts Protects Your Brand

    To monitor, or not to monitor? It is widely accepted by corporate social media and risk managers that major brand damage can occur via a social channel, but real harm can also come from employees’ social media accounts. For regulated companies, this is ...

    Calculating the ROI of Brand Awareness on Social Media

    Proving the ROI of social media is a complicated task for any organization. But it gets even trickier if your organization is primarily using social to achieve business objectives that aren’t directly tied to revenue—like brand awareness. Brand ...

    Dove pulls down ad after social media slams brand accusing it of racism

    After Pepsi and Nivea, Dove has become the latest brand to face the ire of social media for its latest ad, which has now been called out for racism. The ad showed a black woman taking off her brown shirt to reveal a white woman in a shirt of a lighter shade.
 

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