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    Watch the Newest Ads on TV From 23andMe, IKEA, Google Home and More

    The ads here ran on national TV for the first time yesterday. A few highlights: 23andMe wants you to imagine what you'd do if you were only able to own one car for your entire life—to make a point about how you only get one body in life (so you better ...

    How publishers are applying ads.txt beyond its original purpose

    Publishers are finding that ads.txt has several indirect applications beyond combating ... director of programmatic at Vox Media. Putting the spotlight on domain spoofing incentivizes advertisers to move their dollars from the open market to programmatic ...

    Watch the Newest Ads on TV From JC Penney, Starbucks, Amex and More

    The ads here ran on national TV for the first time yesterday. A few highlights: American Express presents another in a series of ads that focus on refusal and rejection; an announcer encourages you to "start staying 'yes' to your company's best ideas" with ...

    One digital media area the duopoly isn’t dominating: Cannabis ads

    The duopoly may be soaking up all the growth in digital advertising, but not the ad dollars of one growing category: weed marketers. That’s because Facebook and Google won’t accept marijuana ads. A Google spokesperson said the company doesn’t allow ...

    3 Easy Ways to Create Instagram Ads

    Have you tried Instagram Stories ads? Let us know in the comments! Kristi Hines is a contributing editor for Social Media Examiner, freelance writer, and HubSpot Inbound Certified Marketer. She specializes in analytics, blogging, and social media topics.

    Facebook Ads Scrutinized: The Top & Flop Ads We Saw On Social Media

    So, you think that advertising is a gamble, that there’s no way to know beforehand if your ad will be a Top or a Flop. And anytime you push that “publish” button you start praying, or you do that private little ritual that nobody knows about, or ...

    8 tips for getting social media ads right

    A friend recently complained to me that the targeted ads that persistently stud her social media feeds are not only disruptive but also frequently irrelevant. She uses social media primarily to keep track of friends and to follow artists and crafters that ...

    Using Facebook Ads to Turn New Customers Into Repeat Customers

    Need innovative ideas to generate more revenue? To explore how to use Facebook ads to turn your new customers into loyal fans and repeat customers, I interview Maxwell Finn. The Social Media Marketing podcast is an on-demand talk radio show from Social ...
  • What’s next for technical SEO?

    Google is also giving us more data than ever before. In the beta for Google Search Console, we have a lot of new tools for technical SEO, including the Index Coverage and AMP Status reports. These are great for showing the types of problems on the website ...
  • Website redesigns: How to retain and improve your SEO

    In this article, I take a look at everything you need to consider during a website redesign to ensure you retain and improve your existing search engine rankings and traffic. (As a primer to this column, a good understanding of SEO as it relates to web ...
  • Local Search Engine Optimization for Multiple Location Franchises

    Although Search Engine Optimization (SEO) can be a very profitable way to drive traffic to a company's website or blog, it can also be quite a challenge for franchises and franchisees. Many franchises have multiple brick-and-mortar locations with multiple ...

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