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Master the Art of Publicity Follow-up with These Simple Tips
When he published the book in fall of 2016, Mathews worked with a publicist who pitched the media. He did all the follow-up. “It’s sales 101,” he says. “You make the contact. You ask for the business. If they don’t give you the business ...
TBWA\Dublin names Andrew Murray as Director of Social Media & Content
Murray’s appointment will see him developing the agency's social media and content offering. Murray enters his new position after an extensive career across the creative industries that has equipped him with a mastery of digital, social, and content ...
Victorian government officially launches Master Media Services tender
The Victorian government has officially kicked of its Master Media Services tender, after more than four years with incumbent agency Dentsu Mitchell. According to the Victorian Government website, the tender, which includes key accounts such as the ...
Can Ghana Media Do Better? [Article]
The media company is a change agent: it is creator of the summit, holds master class media training and creates content including the international radio show ‘The Spin’. The summit took place at Webster University Ghana campus in East Legon.
Channel Branding in the Master Control Room
Media consumption is changing radically ... The magic of real-time channel branding all takes place in the Master Control Room (MCR), and Avid’s MCR solution comprises Avid 3DPlay, the toolset for creating an array of stunning on-air branded graphics ...