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    5 Factors That Can Make Or Break Your Marketing Strategy

    Arguably, one of the most important aspects of growing your business is your marketing strategy. With an effective marketing plan in place, you’ll be able to flesh out such things as potential new growth opportunities, who your actual customers are ...

    Why Irrational Consumers Will Always Make Irrational Buying Decisions

    To illustrate the inherent challenges faced by irrational consumers seeking to make rational buying decisions, CSU-San Marcos marketing professor Vassilis Dalakas asked his students two sets of questions. The first: How likely are you to be affected by an ...

    5 Marketing Resolutions To Make For 2018

    For many, a new year means a fresh start, which includes plenty of resolutions that you may or may not keep. We’re all familiar with the busy start to the year in the gym only to see the masses start to shrink by the end of January. By end of March the ...

    AI and machine learning make app development and marketing smarter

    Build it and they will come. Those were the good ole days. It used to be good enough to design a great app. Add to that an engaging user experience (UX), positive feedback, a high ranking and word of mouth, and your app was ensured continued success.

    3 crucial things to make a profitable marketing plan

    Don’t other people’s marketing campaigns always look like one part magic, one part miracle? We know that behind the scenes, for a business to be a success there’s a lot of hard work, but from the outside, it’s really hard to tell what that actually is.

    5 Surefire Tactics to Make Your Next Marketing Plan Successful

    In order to leverage the full benefits of marketing, it is important to have a documented marketing plan. Marketing is an essential part of a business, serving as the backbone of all a company’s growth endeavors. It has the potential to take a business ...

    How AI Will Make Marketing More Personalized in 2018

    AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. Companies are already using artificial intelligence to make their websites, emails, social media posts, video and other content better ...

    3 Common Mistakes That Make Your Content Marketing Strategy Useless

    What Does The Future Hold For Microsoft Azure? When Microsoft Azure was launched in February 2010, it had a tough road ahead of it. Not only did AWS rule the roost a... Looking back, the year 2017 has been quite an interesting year overall, especially in ...
 

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    The world of search engine optimization (SEO) rarely stays still for long. Between new Google updates, new strategies, layout changes, new technologies, and new reports and studies from major influencers, the SEO community stays abuzz for most of the year.
  • SEO in 2018: Optimizing for voice search

    Google Webmaster Trends Analyst John Mueller recently asked for feedback on why webmasters are looking for Google to separate voice search queries in Search Console. If you, like me, want to see voice searches in Google Search Console, definitely submit ...
  • A balanced approach to data-driven SEO

    ... professional is to increase the visibility of a brand or website in search and to attract qualified visitors that have the potential to engage. The art and science of SEO can be very complicated. But a quote I recently heard from author and life coach ...
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