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Social Media Marketing, Facebook Formula Pro

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    'Media is collateral damage': Publishers react to Facebook's sweeping News Feed changes

    Publishers and media companies got a rude awakening on Thursday after Facebook announced sweeping changes to its News Feed. In a dramatic shake-up Facebook said it would start playing up status updates from friends and family in the News Feed, effectively ...

    Facebook shifts users' news feeds away from businesses, media

    Facebook said it's making major changes to its flagship social network, shifting users' news feeds back toward posts from friends and family and away from businesses and media outlets - a transition that is likely to mean people spend less time on the site.

    The End of the Social News Era? Journalists Brace for Facebook’s Big Change

    Media companies are bracing for the changes coming to Facebook’s News Feed — the column that appears when the site or app is opened — that will favor posts by friends over material from news organizations and other businesses. “Nobody knows exactly ...

    Media organizations grapple with the new Facebook

    Facebook’s announcement Thursday that it would deprioritize articles and videos may not have come as a surprise to most publishers.New York Times | January 13, 2018, 09:27 IST By Sydney Ember and Sapna Maheshwari Over the next few months, with the ...

    Facebook refocusing newsfeed on posts from friends and family, not businesses and media

    Facebook is shaking up its newsfeed. The social media website's co-founder and CEO Mark Zuckerberg announced Facebook is changing the structure of its newsfeed to allow viewers to see more content from their friends and family, while reducing the amount ...

    Facebook makes sweeping changes to newsfeed to revive 'personal moments'

    Facebook said it's making major changes to its flagship social network, shifting users' news feeds back toward posts from friends and family and away from businesses and media outlets -- a transition that is likely to mean people spend less time on the site.

    Tina Brown: Facebook and Google's influence on the media is 'appalling'

    Social media platforms and search engines like Facebook and Google have had an "appalling" influence on the media landscape, said former magazine editor Tina Brown. The media mogul spoke on CNBC's "Squawk on the Street" on Thursday and said she is in favor ...

    Facebook news feed: Why it is changing and what it actually means for users

    By doing this, it could change the information and news that is consumed by billions of people, fundamentally altering the media landscape. The change suggests that Facebook thinks something is deeply wrong with how it works, and it is intent on fixing it.
 
  • What’s next for technical SEO?

    Google is also giving us more data than ever before. In the beta for Google Search Console, we have a lot of new tools for technical SEO, including the Index Coverage and AMP Status reports. These are great for showing the types of problems on the website ...
  • Website redesigns: How to retain and improve your SEO

    In this article, I take a look at everything you need to consider during a website redesign to ensure you retain and improve your existing search engine rankings and traffic. (As a primer to this column, a good understanding of SEO as it relates to web ...
  • Local Search Engine Optimization for Multiple Location Franchises

    Although Search Engine Optimization (SEO) can be a very profitable way to drive traffic to a company's website or blog, it can also be quite a challenge for franchises and franchisees. Many franchises have multiple brick-and-mortar locations with multiple ...
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