Search Engine Competitive Analysis Tool, Stomper Site Seer

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Written by Derrick Lo

This video covers the how to use the **FREE** Stomper Site Seer (SSS) software to track BOTH on-page and off-page factors, and keyword analysis of your website for SEO.

Common mistakes on SEO are covered. Even without using SSS, just watching this video will provide very valuable tips on improving your SEO rankings.

What impressed me are the Google Adwords Keywords Analysis section and the bonus training videos on the custom SEO Analysis & Competitive Intelligence Report page. The report also gives "Top Myths About Google", reproduced below.

Top 10 Myths About Google

Myth #1: The Higher Your Google PageRank (PR), the Higher You'll be in the Search Results Listing

PageRank has nothing to do with the ranking of web pages, it has to do with the level of authoritativeness the page has and how often it will be reindexed. Higher PageRank pages tend to be reindexed more often.

Myth #2: The Google Toolbar will List Your Actual PageRank

The toolbar displays PageRank and backlink information that is generally 3-5 months old.

Myth # 3: PageRank is a Value Based on the Number of Incoming Links to Your Site

It is more to do with the QUALITY of the links coming into your site.

Myth # 4: Searching for Incoming Links on Google Using "link:" will Show you all Your BackLinks

Google only shows you a small number of the links they know about. They have publicly stated that the links they show you may not all be counted towards PageRank. Instead, use Yahoo! or MSN as a gauge to your link progress.

Myth #5: Being Listed in the Open Directory Project Gives you a Special PageRank Bonus

There is not a "special" bonus, you get PageRank from the ODP the same as you would from any other site. No special treatment is given.

Myth #6: Being Listed in Yahoo! Gives you a Special PageRank Bonus

See #5. There is no special bonus given.

Myth #7: Google Analytics is used to track your user behavior for future products with Google

The data is not used by Google per the terms of use. There is no real value for Google to analyze that information, unless Yahoo! or MSN decided to use Google Analytics.

Myth #8: Google Will Not Index Dynamic Pages

Google indexed dynamic content all the time, the issue is, does it index it correctly, and that is the responsibility of the web master, not Google.

Myth # 9: Google Will Not List Your Site, or Penalize it, if you use Popups

Google does not view pop-ups as an indexing problem. However, if the popups are abusive, you can be manually deindexed.

Myth # 10: Google will Penalize you if You're Linked to by a Link Farm

While Google has stated that you cannot be penalized because of something that is not in your direct control, they do have systems in place to determine if you are participating in programs which are against their terms of use.

GREAT cutting edge information and SEO tips from Andy Jenkins, co-founder of StomperNet and Jerry West & Howie Schwartz, SEO gurus and StomperNet faculty members.

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