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    For Better Sales and Marketing Messages, First Get Everyone Uncomfortable

    Marketing Messages and Sales Have a Comfort Cycle Much of marketing messages and sales success come with creating a cycle of “de-comforting” and “re-comforting.” Let’s say you are on the hunt for net-new customers. Those prospects have some level ...

    Business and Marketing degree pays dividends for Nikki

    Studying Business and Marketing at De Montfort University Leicester (DMU) has proved a shrewd investment for Nikki Allen. The summer 2017 graduate has secured her ideal role with the Coventry Building Society and is looking forward to starting this month.

    6 things you must do in Quebec’s Charlevoix region

    (Le Massif de Charlevoix) Maxim Letendre, marketing co-ordinator at Le Massif de Charlevoix ski area, goes over all its trails. (Jenn Smith Nelson) CHARLEVOIX, QUE.-The Charlevoix region had a bit of a rocky start to life. However, despite it ...

    De Beers Shifts Holiday Marketing to Target Women

    head of De Beers marketing and CEO of its Forevermark brand, in an interview with Rapaport News. “Today, we need to understand the changing world in which we operate: It’s a world of economic empowerment of women in which there is a greater degree of ...

    Digital Marketing Institute Secures €26 Million from Spectrum Equity to Accelerate Global Growth

    The Digital Marketing Institute, the global certification standard in digital marketing and digital sales education, today announced that it has received a €26 million investment led by Spectrum Equity, a prominent growth equity firm whose previous ...

    Big Pharma marketing scheme banned by Ontario

    Hamilton Dr. Monica De Benedetti applauded the minister’s “strong and important” decision to prohibit electronic vouchers. “Patient information should not be used for marketing purposes — patients aren’t ways to make money, they’re people we ...

    Post Truth: Fact vs fiction in marketing

    Marguerite de Villiers is an anthropologist at strategic marketing consultancy, Added Value. “Post Truth”, her new regular column on MarkLives, addresses marketing in the post-truth era.

    How to Measure Influencer Marketing Campaigns: 5 Analytical Approaches

    What do you think? Have you tried influencer marketing? What method has been the most successful for tracking your campaign performance? Please share your thoughts in the comments. Marcela De Vivo is CEO of, a boutique social media, SEO ...

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  • SEO Friendly Website Design: Building A Strong Foundation For Search

    Vice president and CTO at, a search engine optimization and website design agency for lawyers, physicians and small businesses. Search engine optimization is almost always an afterthought for businesses when re-designing a website. Tasks like ...
  • Moz's Brand-New SEO Learning Center Has Landed!

    A long time ago in a galaxy far, far away, marketers who wanted to learn about SEO were forced to mine deep into the caverns of Google search engine result pages to find the answers to even the most simple SEO questions. Then, out of darkness came a new ...
  • 12 SEO Mistakes To Avoid For Better Search Engine Rankings

    Successful PR, media strategy, creative and advertising executives from Forbes Agency Council share trends and tips. The power of search engine optimization is stronger than ever before: As many as 75% of users never scroll past the first page of search ...

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