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    Why technology, training and content go hand-in-hand in Jetstar’s marketing transformation

    automation and personalisation has made it imperative for marketing leaders to promote learning first, and capability second, Jetstar’s CMO claims. “Expertise in this space [digital marketing] is not an old thing; it’s 10 years at best and it changes ...

    5 Content Marketing Ideas for September 2017

    Five years ago, in August 2012, the Voyager I became the first spacecraft to cross into interstellar space. For your content marketing, find interesting ways to weave the Voyager I’s tale into the stories you write or tell. Here are some examples.

    Shwetha Samrat: This Rising Entrepreneur Helps Small Firms Tackle Digital Marketing

    Shwetha Samrat, an entrepreneur in the Digital Marketing space, shares how she is building her business by focusing on SMBs, an under-served segment. Before starting Digital Samrat with Gireesh Samrat in October 2016, Shwetha Samrat was working in the ...

    The Master Report: Using data to drive real-time marketing

    When it comes to real-time marketing, standing out in the cluttered digital space can prove to be an uphill task. Many say content can solve this issue. According to Golin’s “2017 Global Relevance Review”, marketers need to look at the ...

    BDCU, more than just a bank

    BDCU Alliance Bank is changing the way we think of banking. First it was the opening of Harvest, a cafe situated alongside a bank; now it’s a co-work space. Marketing and communications manager Matt Sewell says banking is changing, and BDCU needs to ...

    Top marketing analytics tips: How to spot a people-based faker

    More and more companies are trying to get into the people-based marketing space. But while many claim to have data sources, they simply rely on device IDs, not building accurate and in depth personas for individuals. Toby Benjamin, VP Platform Partnerships ...

    Meet SpringBig, A Leader In Marijuana Marketing That's Getting Dispensaries Into Users' Smartphones

    Are there any real contenders in the space? We reached out to SpingBig cofounder and CEO Jeff Harris, a veteran in the marketing space, and asked him to walk us through the business, the products and the returns on investment. SpringBig is a software-as-a ...

    6 Successful B2B Influencer Marketing Approaches

    The power of influencer marketing is being felt across the business to customer (B2C) space. Forty percent of respondents to a Twitter survey said they’d purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or ...
 

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