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  • SEO Secrets of Keyword-Relevant Domain Extensions

    This finding is a pretty big reveal from a search engine optimization (SEO) perspective because there have been years of speculation and even research around the idea that having the keyword in the URL itself is helpful. While there has always been a lot ...
  • Eight Black Hat SEO Techniques That Are Killing Your Rankings

    The vast array of search engine optimization (SEO) techniques are typically arranged under two umbrellas: black hat and white hat. The terms are inspired by the old Western films; the black hats worn by the bad guys, the white hats worn by the good guys.
  • Using search engine optimization and content marketing for recruitment

    I am currently finishing off a course in search engine marketing as part of a short certificate in digital marketing. I also recently acted as a panellist for a Canadian HR Reporter webinar on employer branding and becoming an employer of choice.
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