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  • Digital Disciplines: Exploring the Collaborative Benefits Between Excellent SEO and PPC Campaigns

    This is done through the combination of Pay Per Click (PPC) campaigns on Google Adwords and Search Engine Optimisation (SEO). PPC Management is done through Google Adwords, and involves bidding on keywords in order to appear as a paid ad at the top of ...
  • New SearchDex Platform Allows Companies to Build Their Brand Through SEO

    The new platform provides marketers with orchestrated analytics and a higher level of personalization, built on core search engine optimization (SEO) principles. The SearchDex platform also puts marketing directly in charge of timely SEO, eliminating ...
  • SearchDex Survey: Half of Marketers Say Google’s Algorithm Now Demands Technology Response for Effective SEO

    When asked what SEO challenges retail websites face, marketers cited these difficulties: Rapidly changing product pages—66 percent Having similar titles to competitors—55 percent Not updating pages based on search demand—54 percent Insufficient ...
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