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Small Biz / Entrepreneurship, Brand New Dvdkiosk Secrets E Book Make $$ Like Redbox

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    Survey: Do Press Shy CEOs Make Brands Less Authentic?

    If you want an authentic brand, make your CEO accessible to the media. That’s one key finding of the Brand Authenticity Survey 2017 from D S Simon Media. 74% of journalists surveyed said an accessible CEO makes a brand seem more authentic. It also ...

    Moomin with the times: Moomin Characters talks the future of this classic brand

    Can you talk us through the strength of the Moomins brand, what are the key partnerships for you guys and what categories would you like to see the Moomins move into next? Moomin is a strong character based brand, but its origins are in the stories and ...

    Budget Hotels Ignore or Engage?

    While budget hospitality space in the country is seeing a lot of positive churning driven by some smart aggregator and cheeky management and franchisee models, the mainstream industry in the country is still stuck in the old ‘brand promise’ mindset ...

    Social Kinnect bags Indiabulls Ventures' digital media marketing biz

    The agency will handle the creative and strategy for the brand across all their digital assets. Social Kinnect has won digital media marketing duties for Indiabulls Ventures, a capital market company providing securities, commodity and currency broking ...

    The Food Biz: Black Abbey teams with Jameson

    Global spirits brand Jameson Irish Whiskey will team with Nashville-based The Black Abbey Brewing Co. and 15 other U.S. craft breweries to create barrel-aged beers. To highlight the effort, Jameson and nonprofit New York Restoration Project have announced ...

    Share of pocket: brand adaption for the mass market

    During a recent brand emersion exercise, I spoke to a highly articulated, entrepreneurial, tavern owner in one of the local townships. Wearing a page boy hat, denim shirt and slick leather shoes he looked wildly out of place on a dilapidated wooden bench ...

    SA Tourism's new brand film captures the essence of SA

    South African Tourism's new brand film which showcases a story of an inspiring, colourful and warm country, tells the story of Bheki, a young Mbhaco maker from rural Eastern Cape, who travels the country in search of inspiration for a Mbhaco - a ...

    It's time to get involved in the BLE eblast

    Make your brand a headliner of BLE with a spot on our dedicated BLE eblast. is giving your brand the chance to steal the spotlight at BLE 2017, with a spot on our dedicated eblast. The eblast, which will be sent out twice in July to over ...

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    From this experience, we’ve gained a lot of insight into the interplay between a site’s design and its ability to rank well in organic search. Below we cover 4 methods to ensure your design is helping, as opposed to hindering, your SEO efforts.
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    Successful PR, media strategy, creative and advertising executives from Forbes Agency Council share trends and tips. The power of search engine optimization is stronger than ever before: As many as 75% of users never scroll past the first page of search ...
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    Tools of the trade can run the gamut from link research to on-page optimization to tools for performing SEO audits. Advanced Google search operators have their place in this ecosystem of tools, however. These operators can help you gain insight into SEO ...

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