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  • The Difference Between SEO and SEM (Learn Now)

    You might have heard about search engine optimization (SEO) and search engine marketing (SEM), but what’s the difference between SEO and SEM? SEM – an online marketing strategy that involves getting traffic, paid and unpaid, from the search engines ...
  • What are the most important goals for an effective B2B SEO strategy?

    Interestingly, on the topic of SEO goals, research from DemandWave found that 50% of the respondents saw 'Search Rankings' as the most important goal for an effective SEO strategy. I find it concerning that Search Ranking featured so high. While your ...
  • 5 must-do technical SEO audit items in 2017

    As a result, a number of technical items must be taken into consideration when doing an SEO audit to validate crawlability and indexability, as well as to maximize visibility in organic search results: You can validate your site’s mobile crawlability ...
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