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Tom Bell Apb 2 0 Is Ready Big Average Cust Values, Business Marketing

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    How to overcome the three big pain points of data

    There is a wealth of data at their disposal. Although data-driven marketing offers exciting, new opportunities for brands, there are numerous challenges and obstacles that can hamper a marketer’s ability to succeed. We carried out research with 85 ...

    Big data analytics and creative thinking are key for a successful digital marketing strategy

    W2O Group's Chief Marketing Officer, Aaron Strout, talks about how his agency sifts through yottabytes of data to help companies achieve positive ROI on their display, search, and social media marketing.

    Is Your Big Data Delivering Small Value to Your Marketing?

    Karl Van den Bergh, CMO, DataStax, finds out why marketers rely on big data to understand the customer and what, when, and where to deliver content to them. And is big data enough these days to really achieve your goals? As a marketer, you want to ...

    5 Big Marketing Budget Mistakes to Avoid

    Whether you are running a small business or a large corporation, you will have to make due with limited financial resources when it comes to marketing. On top of that, you have to generate a sufficient ROI in order to justify your marketing efforts.

    AirAsia BIG Loyalty launches eStore online shopping platform

    BIG Digital, a subsidiary of AirAsia, has unveiled the eStore, the latest lifestyle offering from AirAsia’s BIG Loyalty programme. The eStore will allow its more than 13 million BIG Members in Malaysia, Indonesia and Thailand to shop from over 150 ...

    Seven Big Mistakes Farmers Make When Marketing Grain

    Brian Voth, President of intelliFARM Inc. has been busy over the past few weeks sharing advice about marketing. Voth notes there are seven big mistakes they see farms make in their marketing decisions, adding greed is the most common. "The biggest issue we ...

    Banks spend big on affiliate marketing, reveals SMI

    One of the largest areas of ad spend growth for the big four banks is affiliate marketing, according to figures from a new Standard Media Index (SMI) data hub. The findings were revealed after advertising data group SMI created a bespoke industry database ...

    When Big Data's Marketing Potential Gets Lost in Translation

    Nine in ten marketers say data is their most underutilized asset. [1] Why aren’t they deriving more value from the terabytes of information they collect? Well, mainly because that data isn’t immediately usable. Information compiled from varied sources ...
 

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