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Tom Bell Apb 2 0 Is Ready Big Average Cust Values, Business Marketing

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    SPH wins big at marketing awards

    Singapore Press Holdings (SPH) clinched six awards at The Spark Awards 2017 yesterday. Among its wins are outdoor advertising arm SPHMBO's gold and silver awards in different categories for media solutions, as well as social news site AsiaOne's silver ...

    Perspectives: The Easier Way to Drive Higher Marketing ROI

    With the advancements in big data, advertisers know more about consumers than ever before. And yet, they’re still challenged with how to drive the greatest return for their marketing budgets. Nielsen’s database of more than 40,000 marketing activities ...

    Parijat Industries bags prestigious CMO Asia National Award for Marketing Excellence

    New Delhi [India], Aug 18 (ANI): CMO Asia, an organization of Asia's top marketing executives and professionals, through their network, generate high level thought leadership and peer networking amongst decision makers across Asia. CMO Asia's National ...

    Life Event Trigger Marketing Lets You Target Consumers In Spending Mode

    Life event trigger marketing is about identifying when people are going through those big events in their lives that lead to changes in their buying behaviour – and using this knowledge to communicate with them at exactly the right time, with exactly ...

    Big brands down south welcome Onam with inimitable campaigns

    The festive season of Onam starts on Friday with many big media players beginning to roll out new campaigns and marketing activities. On this day, celebrated by the name of Chingam, Malayala Manorama and Mathrubhumi, two major media giants in Kerala made a ...

    Spotify Has Big Ambitions for Ad Business

    Spotify’s marketing chief, Seth Farbman ... print edition as 'Spotify Has Big Ad Goals.'

    Experiential Marketing: IT’s Next Big Challenge

    There’s an old saying that goes, “It’s about the journey, not the destination.” Marketing is working on that principle with “experiential” marketing. Experiential marketing relies on an immersive experience that is exciting and memorable to the ...

    24 Experts Share How to Avoid Big Mistakes in Content Marketing

    Blunders, overestimations, slipups, flubs, and missteps – though we hate to admit we make them, they often turn out to be our best teachers. As the winning college basketball coach John Wooden once said, “If you’re not making mistakes, then you’re ...

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