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Google Leans On Machine Learning And Scale For Smarter Display Ads
“We update AdWords audiences in real time so when a consumer hits ... “If there’s a model that gets built in another part of the business, we’re able to bring it in and see how it does in our organization since we have a back end that allows ...
Google’s Metasearch Moves May Provoke Ultimate Pushback
For the first time ever, meta-search combined has surpassed Google AdWords in the number of clicks generated ... What this means is a crescendo for digital business where ads and clicks are concerned. Google’s competitiveness seems to have forced the ...
6 Key AdWords Reports to Use for Your Small Business
Advertising your small business in Google AdWords is easy to get started. But spending your budget efficiently to connect with the most likely potential customers? That’s an entirely different matter, and it means understanding the available AdWords reports.
Video Advertising For Your Small Business
making it easy to use for those of you that are already familiar with AdWords. Here are a few of the top reasons why you should consider using this paid advertising platform to market your small business: Geography – you can choose the audience you want ...
Retailers Now Devote the Majority of Their AdWords Budgets to Google Shopping
PHILADELPHIA, April 19, 2017 /PRNewswire/ -- Google Shopping ads captured more than half of retail marketers' AdWords budgets for the first time, according to new research from Sidecar. The company's statisticians analyzed 19.1 billion user sessions from ...