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    The Next Big Chapter of Influencer Marketing: Standardization

    But 78% of marketers say that tracking influencer marketing ROI will be their number one challenge this year. Likes, retweets, and follows are all great but what does that mean for the bottom line? At Bitly, we’ve seen brands give influencers individual ...

    B2C Marketing: How Skyjet developed an app to increase leads through cost transparency

    “Mobile marketing is very broad, and if you’re going to do an app, you need to have a really clear focus on what you want to offer in it and have [provide] a great user experience. Because if you have a great user experience, people are going to ...

    The Future of Marketing Isn’t Social Media — It’s Long-Form Content

    When marketing executives talk about great content — the kind that can be featured, repurposed, and reverse engineered — they use words like “intelligent” and “atomic.” That’s because, unlike forgettable short-form copy, long-form content ...

    15 Ways to Supercharge Your Digital Marketing #DSMPLS

    Good marketing programs involve strategy, goals, target audience, tactics and measurement. Great marketing programs often include a special ingredient to really supercharge the engine of leads and sales. To help you supercharge your marketing success ...

    15 Great Resources for Influencer Marketing Managers

    Whether you're a novice or expert at influencer marketing, here are 15 resources to develop or build on your knowledge and skills. Influencer marketing may be effective, but it's also challenging. As an influencer marketing manager, you need to keep ...

    The Seven Traits of Great Hotel Digital Marketers

    That’s why digital marketing has become such a prerequisite skill for hotels that want to outperform their compset. But this job isn’t just limited to running ads and managing channels; digital marketing managers are also responsible for launching ...

    Great Ways for Selling and Marketing to the Average Customer

    All shoppers want real solutions to their most pressing needs. If you offer quality and value, and your item really works, they will not only try; they will buy it over and over again. Be Competitively Priced Average spenders have a good idea of their ...

    10 Tips For Marketing To Gen Z On Social Media

    That means that social media is one of the best channels to connect with Gen Z, since they are already there in great numbers. Here are 10 tips to keep in mind when marketing to Gen Z via social media. 1. Master The Art Of Snapchat According to a story ...

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  • SEO Trends 2017 – A MidSummer Review

    When someone asks me what SEO is, I usually say that SEO is not a discipline for the poor in spirit. The evolution of Google (and of the others search engines) is constant and, as it happened in the last 18 months, even a frenzy. Therefore, if you are ...
  • How to improve your SEO with user-friendly interlinking

    Let’s review some of the best practices of internal linking and show you why interlinking should still be a central concern of your SEO development. Of course, there are instances of links that search engines can’t parse. It’s important to mention ...
  • Are These 3 SEO Mistakes Damaging Your Online Marketing?

    Search Engine Optimization (SEO) is one of the most important keys to successfully marketing your business online. Unfortunately, it is also one of the hardest to pull off, since there are many different parts and pieces of an effective SEO strategy.

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