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2012 New Cb Monster Money Making Machine, Business Marketing

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    Should We All Be Influencers? Online Marketing Platforms Are Making It Easier Than Ever

    Breaking down the potential good, bad and ugly of influencer marketing platforms, some of which anyone can join. In the first episode of the most recent season of "Black Mirror," an excellent Netflix series that explores the potential dark side of ...

    ‘Amazon is making a statement’: How the online giant’s Whole Foods deal will force Canadian grocers to change

    Amazon is making a statement today. (The grocery retailers) will need to change.” It comes as the big three grocers have spent years fending off a steady market share incursion from Costco and Walmart, whose share of grocery sales rose to an estimated 10 ...

    Is a state of quasi hypnosis influencing our decision-making abilities?

    Are smartphones making us dumb? Plus, whether we like it or not smartphones ... Sure, the sophisticated AI, virtual reality and algorithms would help harness the post-truth marketing phenomenon for your business growth, but: Building on trust is something ...

    Google and Facebook Increasing Value for Advertisers Through Marketing Mix Modeling, Says Quantzig

    Quantizg’s marketing analytics experts recently shared their top four reasons why adopting MMM is good for your business: A 360-degree approach: MMM examines both internal and external factors and encompasses both online and offline media, making it less ...

    How to Build an All-star Analytical Marketing Team

    Adele Sweetwood, SVP of Global Marketing and Shared Services, SAS explains how assembling an all-star team is a critical step to making analytical marketing work for your organization Okay. You have the strategy, technology, and organizational buy-in to ...
 

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  • Lead speaker at Archant’s Digital Decoded seminars says SEO is key for small businesses

    According to Jamie Brown, Archant’s digital ninja, SEO is always a hot topic in the digital marking community. Mr Brown said: “SEO is a big subject for us because it can effectively ‘activate’ both online and offline marketing. “If you have an ...
  • 5 SEO Strategies for Your E-Commerce Site

    If your e-commerce platform is not receiving the traffic you anticipated, chances are, you haven’t made much progress on your Search Engine Optimisation (SEO) strategy. Without an effective SEO strategy, your online store is far less likely to be on ...
  • How to Optimize Image to Improve SEO for Better Rankings

    When most people think of search engine optimization (SEO), they tend to associate it with optimizing text-based content using keywords. However, websites nowadays no longer rely solely on text, and odds are yours uses its fair share of images too.
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