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    4 Social Media Marketing Mistakes You’re Making (and How to Fix Them)

    Living and breathing social media marketing is a blessing and a curse. On one hand, there's always something new to learn and try. However, not everything makes sense when it comes to marketing your brand and sometimes people can lose focus on strategy due ...

    AI, Voice Search Making Text Obsolete?

    Google Home now allows free calls and the announcement is making Target Marketing Editor-in-Chief Thorin McGee’s fortune-telling turban appropriate officewear. McGee predicted a post-text Web, with AI, voice and photo searches leading the way ...

    Recommended reading: Sports marketing and maximising the value of content

    Making advertising that truly lasts in the public subconscious is tough, but with ‘Perennial Seller’ author and former director of marketing at American Apparel, Ryan Holiday, claims to have the solution. Looking at the strategies that underpin the ...

    Facebook is making influencer marketing more expensive

    Click to share on Twitter (Opens in new window) Click to share on Facebook (Opens in new window) Click to share on LinkedIn (Opens in new window) The Influencer marketing space is not only picking up pace in 2017, but getting more expensive too. Last year ...

    B2B Marketing Automation All-Stars

    making it a complicated sales process. “Our ultimate customers are employers, so we have multiple constituencies.” Unum works with Hubspot to automate inbound content marketing. The company began by doing research, looking at keywords and buyer ...

    5 Marketing Mistakes that Small Businesses Make

    Let this list be used as a small cheat sheet to analyze your own business activities and identify any small business marketing mistakes you may be making. If, after having read it, you can confidently admit that your company is not lacking in a savvy ...

    Narrativ Unveils AI-Powered Content Marketing Platform Already Making Publishers Millions in Out of Stealth Launch

    NEW YORK, Aug. 15, 2017 (GLOBE NEWSWIRE) Narrativ, an industry leader in AI-powered content marketing, launches out of stealth today with the unveil of its patent-pending SmartLink technology. Narrativ raised M in VC funding for their seed round to ...

    You may not like it, but influencers are making bank. Here’s why

    (BUSINESS MARKETING) Influencers have been popping up all over the place as a marketing ploy. While you may not like the influencer model, they’re making bank, here’s why. The use of influencers is hardly a new concept. Celebrities have been endorsing ...
 

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    When someone asks me what SEO is, I usually say that SEO is not a discipline for the poor in spirit. The evolution of Google (and of the others search engines) is constant and, as it happened in the last 18 months, even a frenzy. Therefore, if you are ...
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    Let’s review some of the best practices of internal linking and show you why interlinking should still be a central concern of your SEO development. Of course, there are instances of links that search engines can’t parse. It’s important to mention ...
  • Are These 3 SEO Mistakes Damaging Your Online Marketing?

    Search Engine Optimization (SEO) is one of the most important keys to successfully marketing your business online. Unfortunately, it is also one of the hardest to pull off, since there are many different parts and pieces of an effective SEO strategy.
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