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Rapid Facebook Profits System, Business Marketing

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    What publishers are saying behind closed doors about Facebook's News Feed changes

    Across the media industry, publishers are trying to figure out what the big Facebook algorithm change means. According to more than half a dozen conversations with media executives, the early reactions vary widely, including: Here's what Business Insider ...

    Here’s what Facebook News Feed overhaul could mean to users, business

    In coming days, Facebook users will see fewer posts from publishers, businesses and celebs they follow. Instead, Facebook wants people to see more stuff from friends, family and other people they are likely to have “meaningful” conversations with ...

    Facebook’s Ad Business Seen Powering Through News Feed Change

    (Bloomberg) -- Facebook Inc.’s decision to shift people’s news feeds back toward posts from friends and family and away from businesses and media outlets will likely mean users spend less time on the site. Yet analysts say advertising revenue may ...

    Why Facebook's News Feed shake-up may be a smart move to squeeze more money from publishers

    It's a drastic change for Facebook, which says it thinks "passive" news consumption is bad for people's mental health. But it's also a canny commercial move, analysts told Business Insider, because now Facebook can squeeze money out of publishers to appear ...

    Mark Zuckerberg's Facebook move has cost him b already

    Mark Zuckerberg's latest Facebook post is proving to be expensive. The co-founder of the world's largest social-media business saw his fortune fall by around $US3.3 billion (.2 billion) after he posted plans to shift users' news feeds toward content ...

    How Facebook's Mark Zuckerberg lost billion with one post

    Zuckerberg said it would be better for users and for the business over the long term. Facebook and its social media competitors have been inundated by criticism that their products reinforce users' views on social and political issues and lead to addictive ...

    Facebook shares decline in light of changes to its news feed

    “But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too.” Facebook’s shares fell as much as 5.5 percent, the most ...

    One Website's Facebook Apocalypse Is Another's Opportunity to Shine

    In his note to staff, Business Insider Editor-in-Chief Nicholas Carlson called Facebook's decision "an opportunity to excel" because the company isn't overly reliant on any one social network. Neil Vogel, CEO of the media company Dotdash, said the ...
 
  • What’s next for technical SEO?

    Google is also giving us more data than ever before. In the beta for Google Search Console, we have a lot of new tools for technical SEO, including the Index Coverage and AMP Status reports. These are great for showing the types of problems on the website ...
  • Website redesigns: How to retain and improve your SEO

    In this article, I take a look at everything you need to consider during a website redesign to ensure you retain and improve your existing search engine rankings and traffic. (As a primer to this column, a good understanding of SEO as it relates to web ...
  • Local Search Engine Optimization for Multiple Location Franchises

    Although Search Engine Optimization (SEO) can be a very profitable way to drive traffic to a company's website or blog, it can also be quite a challenge for franchises and franchisees. Many franchises have multiple brick-and-mortar locations with multiple ...
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