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BAKERHOSTETLER ADDS ONE OF THE NATION’S LEADING ADVERTISING AND MARKETING LAW TEAMS IN NEW YORK
“With the convergence of advertising, marketing, content and technology ... property lawyers with more than 100 lawyers and patent agents registered to practice before the United States Patent and Trademark Office.
6 Tips to Master Your Influencer Marketing Campaign
To help you can leverage this connection to maximize your campaign’s ROI, here are six tips you can apply to your influencer marketing campaign. Before you start reaching out and connecting with influencers, establish measurable goals of your campaign.
3 Hot Marketing Trends To Boost Your Brand Before It’s Too Late
For business owners of color, focusing on the company brand is a full-time endeavor. It takes a lot to make sure the corporate brand is where it needs to be. As a result, the business owner’s personal brand is often a blind spot. She simply doesn’t ...
5 Questions to Improve Your Digital Marketing
Before starting any campaign ... How are we going to refine our plan to bring in more leads and sales? Successful digital marketing campaigns don't just reach buyers -- they also implement a persuasive follow-up campaign for non-buyers.
Ask the Publicists: What’s the Difference Between Marketing and Publicity?
Carla Gray, Director of Marketing at Houghton Mifflin Harcourt says, “Marketing deals with the before and the after, whereas publicity deals with the here and now.” Lydia Hirt, Marketing Director at Riverhead Books and Viking Books at Penguin Random ...