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    Crowdfunding cash to help Timaru dessert maker with new machinery and marketing push

    The attempt by a South Canterbury firm to raise .2 million through crowdfunding has produced a somewhat bittersweet result for the firm's owners. The family-owned Denheath Desserts started making and selling 200 to 400 custard squares a day in 1996 and ...

    6 Straightforward Ways To Increase Cash Flow At Your Business

    Analyze your cash flow based on cycles in order to understand your business. Using this information, you will time borrowing, hiring, and boosting marketing efforts more strategically. Experts at suggest reinvesting 50 percent of your ...

    Marketing grain: It’s not just the highest price, it’s getting the best average

    The most popular marketing tool is storage, used by 82 percent at least occasionally; one in five farmers always store. Cash forward contracts and spot cash sales are used by more than two-thirds of farmers. Only about a quarter of survey respondents use ...

    Is the company behind the Tall Ships Festival and Henson's pigs value for money?

    A marketing organisation given £1.33million of public money in five years by a ‘cash-strapped' council has admitted its impact is ‘difficult to measure'. Auditors have asked Gloucester City Council to put tighter reigns on the cash it gives Marketing ...

    Marketing Like Picasso: The Ultimate Crash Course for Busy Entrepreneurs

    Brian also likes to differentiate between selling and marketing. Selling can have a negative connotation, especially when it seems just about quickly extracting cash. Marketing is about preparing people to buy through long-term relationships based on value ...

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  • Lead speaker at Archant’s Digital Decoded seminars says SEO is key for small businesses

    According to Jamie Brown, Archant’s digital ninja, SEO is always a hot topic in the digital marking community. Mr Brown said: “SEO is a big subject for us because it can effectively ‘activate’ both online and offline marketing. “If you have an ...
  • 5 SEO Strategies for Your E-Commerce Site

    If your e-commerce platform is not receiving the traffic you anticipated, chances are, you haven’t made much progress on your Search Engine Optimisation (SEO) strategy. Without an effective SEO strategy, your online store is far less likely to be on ...
  • How to Optimize Image to Improve SEO for Better Rankings

    When most people think of search engine optimization (SEO), they tend to associate it with optimizing text-based content using keywords. However, websites nowadays no longer rely solely on text, and odds are yours uses its fair share of images too.

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