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    Ametek ESP Appoints Marketing Manager, Adds to SurgeX Team

    Ametek Electronic Systems Protection (ESP) has promoted long-time employee Lauren Simmen to manager, marketing, and added Charlie Jones as the new regional manager, sales, for Eastern territories. Simmen is responsible for communications across the Ametek ...

    Higher Education: How to Raise Your Content Marketing Game

    “Marketers should provide them with good information so that along the journey the students will think, ‘That X University is really helpful ... the biannual CASE Educational Communications and Marketing Trends Survey. Prospective students (84% ...

    Xbox One X takes big cue from Apple iPhones and Samsung Galaxy phones

    Ahead of the Xbox One X release date, Xbox's head of console marketing Albert Penello spoke about the amount of Xbox consoles gamers can choose from. He likened it to the choice smartphone owners face - with Apple and Samsung currently selling multiple ...

    3 Digital Marketing Tweaks You Can’t Afford to Ignore

    Creating a successful digital marketing plan isn’t always easy the first time around. It takes some trial and error to start creating content your audience really connects with, so a few adjustments can be expected before you start seeing real results.

    Xbox One X can stand vertically, Marketing Director confirms

    343 Industries might be bringing past Halo games to the Xbox One X! After several months of anticipation, Microsoft officially announces the key details of its upcoming Xbox Project Scorpio, with the console's official name, the Xbox One X. The tech giant ...

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    You might have heard about search engine optimization (SEO) and search engine marketing (SEM), but what’s the difference between SEO and SEM? SEM – an online marketing strategy that involves getting traffic, paid and unpaid, from the search engines ...
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    Interestingly, on the topic of SEO goals, research from DemandWave found that 50% of the respondents saw 'Search Rankings' as the most important goal for an effective SEO strategy. I find it concerning that Search Ranking featured so high. While your ...

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