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    5 Big Marketing Trends to Watch in 2018 [Infographic]

    Which trends should marketers be thinking about as they prepare for the year ahead? There so many fresh tactics to choose from—from hot platforms to new strategic approaches—that figuring out what to focus on can feel overwhelming. To help, we recently ...

    INFOGRAPHIC: 5 Big Marketing Trends to Watch in 2018

    The new year is almost here—and with it comes fresh new marketing strategies. From new platforms to fresh approaches, marketers will be surrounded by innovative ways to expand their brands’ reach. Of course, figuring out which tools and techniques to ...

    Hilton’s New CMO Inherits a Strong Legacy and Big Challenges in Hospitality Marketing

    Kenny replaces long-time Hilton executive Geraldine Calpin. The new CMO will have to enhance Hilton’s direct-booking marketing efforts. And with artificial intelligence and other disruptive technologies influencing every CMO’s agenda, there is also an ...

    The next big thing for hotels: leveraging the power of influencer marketing

    I would like to start off by making a statement to set the scene. Every one of us has either been an Influencer and/or been Influenced at some time in our lives. I would also like to state, that most, if not all of us, have acted upon at least one ...

    5 Basic B2B Marketing Tactics That Deliver Big Results

    I know far from everything about B2B marketing. However, over the past decade of yielding to the latest demand-gen “hacks,” content marketing trends and cutting-edge marketing tech, I’ve discovered a few rather basic activities will always deliver ...

    Holding Influencers Accountable: Using Big Data To Improve ROI

    Quality vs. quantity: the rise of the micro-influencer When it comes to maximizing ROI, bigger influencers may not always be the better choice for your marketing strategy. “I think in the beginning people were really attracted to the big influencers ...

    Mark Ritson: Buckle up for marketing’s ‘Big Seven’ in 2018

    Well, fellow marketers, we are almost at the end of the road for 2017. Can you believe it? As 2018 approaches from over the horizon I wanted to reach out directly to you and check that your marketing is in good shape for the year ahead. Below you will find ...

    Win Big with Custom SEO & Marketing Tools

    This is a sponsored post written by Rank Ranger. The opinions expressed in this article are the sponsor’s own. SEO and digital marketing are not monolithic. So why should your reporting be? It’s time to bring data reporting out of the Stone Age.
 

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  • Why Reputable SEO Experts Won’t Guarantee Search Engine Rankings

    After Google rolled out recent Penguin and Panda search engine algorithm updates to shake up low quality content and fight Black Hat SEO, the landscape of SEO changed forever. All reputable SEO companies and experts removed all sorts of guarantees for ...
  • SEO in 2018: Optimizing for voice search

    Google Webmaster Trends Analyst John Mueller recently asked for feedback on why webmasters are looking for Google to separate voice search queries in Search Console. If you, like me, want to see voice searches in Google Search Console, definitely submit ...
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    The world of search engine optimization (SEO) rarely stays still for long. Between new Google updates, new strategies, layout changes, new technologies, and new reports and studies from major influencers, the SEO community stays abuzz for most of the year.
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