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    Nissan applies chuckles to big pickup marketing

    NASHVILLE -- Nissan may be a small player in the American full-sized pickup market, but its new TV spot shows it's not afraid to throw a punch at the big competitors. Even more notable in the new ad, which will begin running nationwide during college ...

    5 ways big data analytics can help your business

    Big data often reminds us of a rather obvious detail of any given marketing strategy: we can't be everywhere at once. With these tools on deck, however, the task of marketing around the clock actually becomes a reality. Given the cost and legwork involved ...

    4 Big Marketing Personas Mistakes You Might Be Making

    Creating and maintaining buyer personas has been an important task in every role I’ve held as a marketer. Why is that? Personas–when built and used correctly–are a very effective way to channel real empathy for your buyers. That empathy makes it ...

    The Big 3 Trends from Technology for Marketing 2017

    I was fortunate to attend the annual Technology For Marketing conference when it recently rolled into town - a two day event showcasing the latest and greatest in digital marketing at Olympia in London. Marketers still struggle to understand how to select ...

    TSB’s Nigel Gilbert: The big five agency holding companies face a loss of trust similar to banks

    TSB’s chief marketing and communications officer Nigel Gilbert has compared the trust issue facing the big five agency holding companies to the breakdown in trust between the banking sector and its consumers back in 2008. Speaking at the IAB’s ...

    One BIG Secret to Local Marketing – with Rev Ciancio of Yext

    You’ve opened a coffee shop, restaurant, retail boutique or other local business. Now convince local customers to try what you have to offer. Next word of mouth takes over. First, though convince those visitors to venture into your establishment.

    Big Data’s Role in Marketing and Sales

    What are significant regions of promoting and deals getting the vast majority of the assistance from Big Data information investigation? For Customer Analytics, 48% of the enormous information utilize cases exist while for the Operational Analytics, 21% of ...

    8 Big Questions From Content Marketing World to Ask Year Round

    Let’s think more like George Lucas. In 1973, he wanted to make a sci-fi movie, but Hollywood studios weren’t big fans of science fiction. So George negotiated a deal with 20 th Century Fox to forgo up-front payment for his services on Star Wars.
 

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    Do you know how SEO works? While many site owners know that having a presence in search is important, most don’t know what it takes to increase search visibility. SEO has changed a lot over the years, but the basics and foundations of search have stayed ...
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    ... to a website prior to assigning it a search engine rank. These metrics can be roughly categorized into two leagues: criteria that determine website usability and factors pertaining to a website’s SEO. Different websites perceive the relative ...
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