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    Arcadia Group and Big Data for Humans tap into mobile to drive ultra-personalised marketing

    Arcadia Group [IRDX RARC] is set to run a six month pilot with Big Data for Humans’ groundbreaking software-as-a-service solution – The Customer Graph – to assess online, mobile and in-store customer behaviour to create personalized interactions.

    Four ways to fix the social data disconnect

    For the last 15 years, we’ve been using social data wrong. We think that because social marketing programs create lots of social data these two things — social programs and social data — should fit together. But they don’t. Social data doesn’t ...

    Why Customer Data Is Trade Marketing's New Currency

    Endcap displays, temporary price reductions, circular ads…trade promotions aren’t sexy, but they still get the lion’s share of marketing dollars, accounting for nearly 44 percent of packaged goods companies’ 2017 marketing budgets. The problem is ...

    The ABCs of Data Normalization for B2B Marketers

    Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited to get out of bed in the morning. But if lead generation, reporting and measuring ROI is important to your marketing team, then data ...

    Data Collaboration Initiatives To Drive Commerce Marketing And Brand Innovation In 2018: Criteo

    CriteoS.A. (NASDAQ: CRTO), the commerce marketing technology company, today shared the findings of its ‘Commerce and Digital Marketing Outlook 2018’ report. The analysis explores the world of commerce and how large scale customer data, both online and ...

    Strategic Partnership Gives MicroStrategy Customers Access to TapClicks Omni-Channel Marketing Data

    SAN JOSE, CA / ACCESSWIRE / January 16, 2018 / TapClicks, the global SaaS leader in marketing data and operations management and reporting, recently named #1 fastest growing company in Silicon Valley based on the Inc. 5000 Fastest Growing Company List ...

    MicroStrategy Incorporated : Strategic Partnership Gives MicroStrategy Customers Access to TapClicks Omni-Channel Marketing Data

    SAN JOSE, CA / ACCESSWIRE / January 16, 2018 / TapClicks, the global SaaS leader in marketing data and operations management and reporting, recently named #1 fastest growing company in Silicon Valley based on the Inc. 5000 Fastest Growing Company List ...

    4 Data-Inspired Trends That Will Transform Sales & Marketing in 2018

    Rishi Dave is the Chief Marketing Officer at Dun & Bradstreet, where he oversees marketing globally. Previously, Rishi led digital marketing globally for Dell’s B2B businesses. He holds an MBA in marketing from Wharton and dual degrees in chemical ...
 
  • 6 Must Know HVAC SEO Tips

    You'll then be given stats showing how competitive each keyword is, and how many people search for it each month. For the most successful HVAC SEO strategy, try to pick keywords with a high search volume and low competition. 2. Set up a Google My Business ...
  • Website redesigns: How to retain and improve your SEO

    In this article, I take a look at everything you need to consider during a website redesign to ensure you retain and improve your existing search engine rankings and traffic. (As a primer to this column, a good understanding of SEO as it relates to web ...
  • Local Search Engine Optimization for Multiple Location Franchises

    Although Search Engine Optimization (SEO) can be a very profitable way to drive traffic to a company's website or blog, it can also be quite a challenge for franchises and franchisees. Many franchises have multiple brick-and-mortar locations with multiple ...
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