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Affiliate Marketing, Payload Need I Say More?

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    'I'll be replaced as the face of Trivago if the ads don't work'

    People generally put a face to a name. On March 22, 2017, Brand Equity put a name to a face, and gave direction to a lot of people’s angst. This was the face of Trivago India’s TV commercials. The face that has received more brickbats than Ram Gopal ...

    ‘I look at opportunities before looking at challenges’

    Head of Marketing and Communication, Eaton Africa, Sumaya Abdool assumed her post in June 2014, and has travelled across the continent talking about the company. The Guardian caught up with her recently in Lagos, and in this chat she talked about some of ...

    8 Writing Tips I Wish I Knew Before I Started Blogging

    I didn’t know what I was doing. But after completing several content marketing internships and taking classes like business writing, electronic journalism, and creative writing, I’ve learned how to write for an audience. Blogging is almost second ...

    4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

    For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ...

    Should I Contract a Marketing Agency or Hire an In-House Marketer?

    Hiring a marketing agency is a risky endeavor for smaller businesses and growing teams. But is recruiting in-house a cost-effective investment that is worth it? Startups are in different stages and their marketing potential may vary dramatically.

    Marketing Performance Measurement by a Right-Brained Marketer

    To be honest, I’m in marketing for a reason. I had big dreams when I was a kid of being a marine biologist, but let me tell you, I lasted about two weeks in my high school biology class before realizing that it’s hard! Math, science, statistics ...

    Weekend Reading: “The New Rules of Marketing and PR” by David Meerman Scott

    For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly.

    Internet Marketing VS Network Marketing

    Last night I was invited to a small meeting and this guy who is in this one Network Marketing company happens to be the speaker. He claimed to make 6 figures in the business. After the lecture was over, everyone had a small group talk and they started ...

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  • 9 Quick Restaurant SEO Tips to Boost Your Google Search Visibility

    Regardless of how your restaurant website has performed in Google to date, there are always opportunities to improve your search engine optimization (SEO) and increase your Google rankings. Improving your search visibility will drive more hungry customers ...
  • Online SEO Training Announced by JM Internet Group for Fall, 2017

    The JM Internet Group is a leader in online training in Search Engine Optimization. Company SEO director, Jason McDonald, will be teaching a new online course in SEO beginning in September. The JM Internet Group, a leader in online internet marketing ...
  • THE ABC OF SEO (understanding it Completely)

    SEO is a set of techniques used to make your website content more organically visible to search engine users. Organic visibility is distinguished from paid search engine visibility, which businesses acquire by purchasing ads on Google and the other main ...

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