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AICO names Ryan Farber director of marketing
He comes to the company from the West Hollywood Design District, where he was executive director for the past seven years. Before that he was director of marketing and operations for Designer Tickets & Tours Inc. and LasVegasTickets.com. “Ryan is a ...
Do you advertise on buses? What Scott Stratten (really) thinks about agent marketing
Scott Stratten’s got a beef with real estate agents. Actually, it’s not the agents themselves, it’s their marketing tactics. Stratten, who was named one of Forbes‘ Top 5 Social Media Influencers in the world and whose clients include the likes of ...
Microsoft’s CMO: AI Will Make Marketing Less Manual
Marketing may be a trillion-dollar industry, but its supply chain needs a makeover, says Microsoft’s CMO. “What makes marketing such a unique case is that the labor component is much higher than any other industry,” said CMO Grad Conn. “I think ...
Build your marketing on a solid foundation
Just like your office building, your practice's marketing strategies need a foundation: a strong reputation, both in person and online. In this article, Adam Smith explains how you can build your reputation to support and reinforce your efforts at ...
Four Cause Marketing Classics Passed Last Year -- And A New Era Began
I’m sure I’m not alone in loving the Academy Awards’ “In Memoriam” segment, the montage of cinema greats who’ve passed away since the last Oscar fest. Their images conjure up so many memories and usually leave me with tears in my eyes.