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Dreamworld unveils fresh ad campaign six months after Thunder River Rapids tragedy
Dreamworld has launched a fresh new marketing campaign six months after the tragic Thunder River Rapids ride accident, focusing on the overall theme park experience as opposed to the BIG 9 thrill rides. The series of videos includes features on the ice ...
How To Do WeChat Marketing In-house With Only ,448 A Month
Nearly every week I get asked, “how do I do WeChat marketing?” To many people outside China, marketing in the country sounds like a nearly impossible task, especially for smaller brands with limited budgets. With a monthly budget of ,448, it’s ...
How Mon Purse makes month+marketing million worth of customizable handbags a month
Hopkins, who was a marketing and sales director at an Australian startup ... As recently as 2015, we were doing only ,000 a month [in sales]. We couldn’t have gotten here without listening to and understanding our customer.” Mon Purse also couldn ...
What We Learned in March 2017: The Digital Marketing Month in a Minute
This month’s industry news has well and truly broke free from the industry bubble, with mainstream media extensively covering the ongoing issue of certain online adverts showing next to extremist content, which has gotten Google into serious trouble.
February 2017: The month in hacks and breaches
On February 5, an anonymous hacker kicked off February’s breaches, taking down a dark web hosting service that the hacker claimed was hosting child pornography sites. In the process, the hacker showed just how easily the dark web can be compromised. Then ...