Tobacco electronic marketing in false start
The e-marketing system was embraced to enhance transparency amid allegations buyers were colluding to offer low prices for the golden leaf. After nearly an hour of trying, the authorities decided to revert to the old method, as some buyers were locked out ...
Growth Hacking: The Marketing Industry’s Next Big Title
Titles are big in the marketing world; we internet marketers, at least, love to name things – and the more distinguished sounding or “out there” the name is, the better. For the past seven years, that name has been (drumroll, please) Growth Hacking.
Master modern marketing technology leadership over 3 intense days
We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering ...
How to Measure Email Marketing Beyond Opens and Clicks
As good as the information above looks, you may struggle to understand how email marketing impacts your business. Ask yourself: What do you want your emails to do for you? The metrics you’re looking for depend on what you’re trying to accomplish.
How to Create a Partnership Marketing Plan that Drives Growth
In Hinge’s 2017 High Growth Study, we asked respondents to rate the impact of 24 possible marketing techniques. Of these, the technique that was rated as having the most impact was a bit of a surprise: partnership marketing. One-third of the high growth ...