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    Email marketing trends: Cultural stereotypes ‘alive and kicking’

    The analysis from Persado examined more than 3,500 email subject lines, showing the secret of marketing success: make British feel anxious, give Americans a sense of achievement and gratify Europeans. UK consumers are more likely to react to messages that ...

    How Tom’s of Maine Found Success in Micro-Influencer Marketing

    Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Tom’s of Maine uses a micro-influencer model to get the word out about ...

    Building a Marketing Team? Start by Doing These 5 Things

    As a marketing leader, one of the most important-and most stressful-things you can do is build a high performing marketing team from the ground up. Over the past three years, I’ve had the pleasure of doing just that in my role with Return Path, after the ...

    5 Big Marketing Trends to Watch in 2018 [Infographic]

    Which trends should marketers be thinking about as they prepare for the year ahead? There so many fresh tactics to choose from—from hot platforms to new strategic approaches—that figuring out what to focus on can feel overwhelming. To help, we recently ...

    Are You Ready for Content Marketing in 2018? 60+ Predictions

    It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. Not to get all sentimental or anything, but looking into the future of our industry and anticipating the content and ...

    9 Proven Tactics of a Successful Local Facebook Marketing Strategy

    With 2.2 billion active users, it might seem like turning followers into paying customers on Facebook would be easy. At least a few of those users will want what you’re selling ... right? Unfortunately, targeting a local market on Facebook is a little ...

    5 Ways Content Marketing Helps Your Business

    Marketing is impossible without the content. Engaging content is the need of the hour in today’s generation of online customers. Right now, to effectively market your content, you need to grab the ever-wandering attention of the user, give him all the ...

    Marketing Tips for Live Streaming on Social Media

    The importance of live streaming for marketing on social media cannot be overstated. A few years ago, back when Meerkat and Periscope were competing in Twitter, live streaming was nothing more than an exciting tool that the public was somewhat wary of.

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  • 7 SEO Trends That Dominated 2017

    The world of search engine optimization (SEO) rarely stays still for long. Between new Google updates, new strategies, layout changes, new technologies, and new reports and studies from major influencers, the SEO community stays abuzz for most of the year.
  • SEO in 2018: Optimizing for voice search

    Google Webmaster Trends Analyst John Mueller recently asked for feedback on why webmasters are looking for Google to separate voice search queries in Search Console. If you, like me, want to see voice searches in Google Search Console, definitely submit ...
  • A balanced approach to data-driven SEO

    ... professional is to increase the visibility of a brand or website in search and to attract qualified visitors that have the potential to engage. The art and science of SEO can be very complicated. But a quote I recently heard from author and life coach ...

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