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    The Top B2C Marketing Trends for 2018

    Welcome to 2018, the year when your marketing team will have the power of an embedded data scientist team, allowing you to take personalization to new heights! No, not because artificial intelligence (AI) is going push all of us out of our jobs, but ...

    2 The Top Marketing, Inc. Shares How Businesses Can Use Blogging For Powerful Content Marketing

    BOISE, Idaho, Jan. 11, 2018 /PRNewswire-iReach/ -- 2 The Top Marketing, Inc., a leading internet marketing agency which provides businesses with outsource marketing solutions, shares insight into how businesses can use Blogging to specific niche audiences ...

    Top 10 Marketing & Communications Posts of 2017

    2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure.

    6 Top Tools to Transform Your Content Marketing in 2018

    Last year pretty much blew by. But, in 2018, you have an opportunity to start fresh, using new marketing strategies and proven tactical tools. What worked in 2017? What didn't? What must be changed to increase traffic, leads, revenue and, of course, value?

    Top Content Marketers Share 6 Proven Ways For Driving Sales & Leads

    To find out how you can drive leads and sales through content marketing in 2018, I asked some of the world’s top marketers to share their best tips. These content marketers have over 10 years of individual industry experience working either in-house ...

    Top 10 Marketing Practices For Your Business

    A good company has to know how to push itself forward and become visible against the background of competitors. That’s where marketing practices are crucial. They are a definite way to success and without them, it is just a matter of time when you will ...

    Top 14 marketing and digital job hotspots revealed

    Recruitment firm Hays' latest job report for the marketing and digital sector predicts 14 hotspots of skills that are set to be in demand for the first half of the year. Its study, based on internal data, is updated twice a year to reflect changing market ...

    Top 3 Marketing Trends For 2018

    With customers increasingly expecting businesses to communicate in a more personalised way, building engagement and trust through transparency will be one of the biggest challenges faced by marketers in 2018. Personalisation and authentic engagement were ...
  • What’s next for technical SEO?

    Google is also giving us more data than ever before. In the beta for Google Search Console, we have a lot of new tools for technical SEO, including the Index Coverage and AMP Status reports. These are great for showing the types of problems on the website ...
  • Website redesigns: How to retain and improve your SEO

    In this article, I take a look at everything you need to consider during a website redesign to ensure you retain and improve your existing search engine rankings and traffic. (As a primer to this column, a good understanding of SEO as it relates to web ...
  • Local Search Engine Optimization for Multiple Location Franchises

    Although Search Engine Optimization (SEO) can be a very profitable way to drive traffic to a company's website or blog, it can also be quite a challenge for franchises and franchisees. Many franchises have multiple brick-and-mortar locations with multiple ...

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