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    Microsoft Dynamics Marketing service will be discontinued, and learn what’s coming next.

    Last year, we announced that Microsoft Dynamics Marketing would no longer be sold to new customers starting November 2016. Microsoft has made the decision that Microsoft Dynamics Marketing will be discontinued as of May 15, 2018. With the discontinuation ...

    Should I Contract a Marketing Agency or Hire an In-House Marketer?

    Hiring a marketing agency is a risky endeavor for smaller businesses and growing teams. But is recruiting in-house a cost-effective investment that is worth it? Startups are in different stages and their marketing potential may vary dramatically.

    How BET Networks Taps Into Talent for Influencer Marketing

    Influencer marketing can come in many shapes and sizes. Tatiana Holifield-Arthur, Senior Director, Social Media Marketing Strategy, BET Networks, a VIACOM company For some brands, the best method is to find influencers in the demographic of your target ...

    Life Event Trigger Marketing Lets You Target Consumers In Spending Mode

    Life event trigger marketing is about identifying when people are going through those big events in their lives that lead to changes in their buying behaviour – and using this knowledge to communicate with them at exactly the right time, with exactly ...

    Are marketing models and strategies even effective?

    Chart of the Day: 39% of marketers don't think their organization's marketing strategy is effective - Part 4 of 10. Having already looked at top priorities in organizations, marketing and sales priorities and challenges, it is now time to address whether ...

    ANA's Latest Initiative: Elevating Multicultural Marketing

    Charter members of the Association of National Advertisers' Alliance for Inclusive and Multicultural Marketing recently met in New York for the first all-committee gathering since the group officially kicked off earlier this year. A who's who of CMOs and ...

    Lee Odden Shares Ways to Supercharge Your Content with Influencer Marketing

    Sitting across the aisle from a renowned digital marketing strategist and speaker on a daily basis has tendency to allow you to take for granted the knowledge stockpile that is just a few feet away. Tuesday was a good reminder of that. When Lee Odden, CEO ...

    Marketing Budgets: Getting Your CFO To Pay For Your Creativity

    Marketing and finance are entirely different disciplines, so it’s no surprise that the CFO and the marketing team have an often contentious relationship. To the CFO, the marketing budget seems poorly planned and out of control; to the marketer, the ...

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