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    5 Takeaways from Content Marketing World 2017

    This year’s Content Marketing World 2017 Conference and Expo featured sessions on a wide variety of topics, from content strategy to industry labs. Here’s an inside look at what I took away from 3 days of marketing thought leadership, chats with some ...

    Buda marketing fund aimed at helping small businesses

    At first glance, you may not expect to find a fine arts gallery tucked away just feet from a sign of "Buda Mill ... As a small business -- Martinez and Jones are the only two employees -- marketing is key. "It's everything. It's huge.

    Content Marketing Trends to Watch for in 2018

    Take video. It’s becoming increasingly important to content marketing and it’s not going away. We’re seeing actual short films come out of a wide variety of business marketing departments, instead of just the ones, like Marriott, with massive budgets ...

    Atlanta Marketing Consultant Announces Successful Completion of StoryBrand Guide Certification

    At each step in the customer journey, a company’s marketing communications can either move prospects closer to the point of purchase or further away. Unfortunately, many marketers struggle to understand what form their marketing communications should ...

    Are you driving customers away with poor online marketing?

    Every insurance agency has their toolbox of tried-and-true marketing tactics and ways to gaining new customers, but what happens when those strategies work against you? Search engine optimization, marketing automation and website content are three key ...

    The latest trends in search marketing

    Murray discussed that links may not be going away anytime soon, but the future holds a decline in relevance for links across search marketing. The complete set of interviews can be found on Impression’s site in their bing interview collection.

    How HKBN took the helm again after Rex Tso excitedly threw away their HKk lucky draw prize

    “Guess HKBN feels more painful than Rex Tso’s eye when Tso threw away the HKk-worth boxing gloves,” a netizen commented. “The result of the lucky draw is out. Winners are the two audience members who got the gloves from Tso in the venue ...

    How “Engineering as Marketing” Can Work for Your SaaS

    This can also be known as “side product marketing.” You will then usually give these tools or resources away for free – the idea is to engage prospective customers and build your brand visibility with them. There are several SaaS whom we could point ...

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    Today’s marketers know that if you’re not first, you’re last. That’s especially true when it comes to search marketing and SEO tactics that marketing pros must embrace for successful, well-rounded campaigns. Consider these seven insights from ...
  • Why Site Owners Should Know How SEO Works

    Do you know how SEO works? While many site owners know that having a presence in search is important, most don’t know what it takes to increase search visibility. SEO has changed a lot over the years, but the basics and foundations of search have stayed ...
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    ... to a website prior to assigning it a search engine rank. These metrics can be roughly categorized into two leagues: criteria that determine website usability and factors pertaining to a website’s SEO. Different websites perceive the relative ...

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