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Why Effective Content Marketing Beats Paid Search For Lead Generation
Effective content marketing. It’s what we’re all striving for as marketers. To be able to produce high-quality leads for our sales teams via search engine optimisation instead of spending our hard-earned marketing budgets on search engine marketing.
This One Lead Gen Metric Will Help You Show Marketing ROI
Here are a couple of embarrassing facts about myself: 1. I have a catalogued list of my favorite content marketing SlideShares. 2. There’s one that’s my most favorite, and I reference it all the time. I’m talking about Why Content Marketing Fails, by ...
Demand Gen Report Hosts The B2B Campaign Optimization Webinar Series
About Demand Gen Report Demand Gen Report is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of the publication ...
Lead Generation with Instagram—The Definitive Guide
Lead generation is the generation of customer interest in your ... “Get Directions,” and a variety of other options, depending on what you’re advertising. For downloadable apps, the “Install Now” action can lead users straight from Instagram ...
How to Leverage Affiliate Marketing for Lead Generation
When one hears talk of affiliate marketing, it usually evokes images of AdSense-like sites where ads lead you to various stores and offers, or a review type site where certain products are pushed by crafty spinners and writers. But that is not the only way ...