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    ANA: Ad-Marketing Recruitment System Strained 'To A Breaking Point'

    The report concludes that marketers and agencies need to “partner with educators to inspire and prepare the next generation of marketing and advertising leaders.” By doing so, the ANA and the Foundation believe a “wider, more diverse and better ...

    A view from the younger generation

    OPINION: You have heard me in the past talk of the changing advertising landscape and how we must constantly be ahead of the game. This is particularly important when talking to the younger generation. One of our youngest team members, Imogen Braddock ...

    ANA study on ‘crippling’ talent crisis says students aren’t sure if a career in advertising is meaningful

    “But this pioneering new study has revealed that the system to create our next generation of marketing and advertising talent is strained to a breaking point. Immediate action is required, and the AEF has developed the necessary steps to address this ...

    Dacor Redefines the Kitchen with Debut of Provocative Advertising Campaign Highlighting Modernist Collection of Luxury Appliances

    CITY OF INDUSTRY, Calif., Sept. 21, 2017 : Dacor, a leading American luxury home appliance brand, debuted yesterday a new creative advertising campaign featuring its latest line of next generation creative tools, the Modernist Collection. The campaign ...

    Tapping Generation Next

    Generation Next is the first generation in recent American ... As a result, they are more likely to look up to the makeup tutorials of YouTube stars than traditional beauty advertising. Gen-Z, in particular, prefers advertising that is funny, has good ...

    IRI insights on Gen Z shopping suggest marketers need a new approach

    Unlike cost-conscious generations that came before, Generation Z cares more about convenience than ... and being ‘marketed to,’ but they are not against marketing and advertising altogether,” Lynne Gillis, principle of Survey and Segmentation for ...

    Blockchain-based Digital Advertising Ecosystem Papyrus to Launch Token Generation Event on 12 October

    Papyrus, the world’s first fully comprehensive and scalable decentralized ecosystem for advertisers, publishers, developers and users built on top of Ethereum Blockchain and smart contracts, today announced its token generation event scheduled for 12th ...

    Lead Generation Software

    Any industry can benefit from using lead generation software: from student loan providers to restaurants to software vendors to advertising agencies. Generally, however, buyer segments are broken into two categories: B2C buyers. These buyers sell their ...
 

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    Tools of the trade can run the gamut from link research to on-page optimization to tools for performing SEO audits. Advanced Google search operators have their place in this ecosystem of tools, however. These operators can help you gain insight into SEO ...
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