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Google to revamp ad policies after UK, big brands boycott
Google, the primary revenue driver for Alphabet, announced it will change its advertising policies after several major brands pulled ads from the platform because they appeared alongside offensive content, such as videos promoting terrorism or anti-Semitism.
2017 D&AD Festival creative identity launched
The new D&AD Festival visual identity, designed by The Beautiful Meme, has been released in animations with tangible textures, explosions of activity and a flurry of shape shifting. All the executions are designed to pay homage to the award levels or ...
Peculiar Way to Advertise Fonts via Typography-Perception & Persuasion
If you’re a web designer, you must be well equipped with the fact that typography is not only about putting the text in your web content but it goes hand-in-hand with your web design. In the recent times, typography has been recognized in a broader ...
AerServ partners with Strata to provide mobile advertising options to media agencies
Mobile ad management and SSP provider, AerServ, has partnered with Strata, the media buying and software firm. The move gives agencies using Strata’s software instant access to mobile audiences across a host of devices. Through the AerServ platform ...
EBay Is Doubling Down on Its Advertising Business
For years, eBay's advertising business was something of an afterthought compared to its core commerce operation -- so much so that eBay had another company selling ads on its behalf. Company executives say that is all changing. eBay is in the process of ...