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Bring Your Google AdWords Campaigns into 2017
How It Works Google AdWords places a link to your website at the top of certain search results pages. How do they choose where to put you? There’s a bidding/auction system in which you bid on your preferred price-per-click. Once you set up a campaign ...
Three foolproof steps to excellent AdWords ads
AdWords assembles your ad unit (ad + extensions ... to compare those stats on an equal playing field. 2. Provide 3 to 5 ads per ad group It might seem like overkill, but as long as you’re optimizing your rotation, there’s almost no downside to enabling ...
Bidding On Growth: A Beginner’s Guide To Pay-Per-Click Marketing
Per Google’s very own AdWords Help portal: “When estimating the expected impact of extensions and ad formats, we consider such factors as the relevance, clickthrough rates, and the prominence of the extensions or formats on the search results page.
Optimizing Facebook ads for success and better ROI in 2017
Armed with the above information, advertisers know that cost per click is cheaper on Facebook than for Adwords. Another blow to the difference in both platforms lies in the user base of Facebook and other PPC networks. Finally, in highlighting the ...
Google AdWords Campaign Setup Checklist
Typically, advertisers use 1 ad message per ad group, unless they’re rotating 2 ads for A/B testing purposes. So, if you’re using too many keywords, the ad serving is less likely to match the searcher’s query. AdWords provides two options for ...